HowStuffWorks.com Maximizes User Experience by Delivering Content via FUHU's Proprietary Rich Media Web Widget
EL SEGUNDO, CA -- (Marketwire) -- 08/27/09 -- FUHU, Inc.®, leading the market in
connecting people and content across their favorite destinations, and
HowStuffWorks.com, a division of Discovery Communications (NASDAQ: DISCA)
(NASDAQ: DISCB) (NASDAQ: DISCK), today announced a partnership to create
the first Podcast Spinlets(TM) Widgets. HowStuffWorks will utilize FUHU's
Spinlets(TM) widget technology to expand the reach of its popular Podcasts,
making them accessible through iTunes, its website and at www.spinlets.com,
while also allowing users to share the content through top social networks
and web destinations with Spinlets' Take it 2Go feature.
"FUHU's platform allows our users to discover a brand new way to consume
our podcasts and other complimentary content," says Dawn Whaley, executive
vice president, marketing and strategic relationships, HowStuffWorks.com.
"Our editorial team produces nine thematic podcasts about all kinds of
great 'stuff' as an extension of our award-winning website. This great new
platform helps us to expand the reach of our content across the Web and
beyond."
HowStuffWorks.com currently has six podcasts in the top 100 on Apple's®
iTunes Store (as of August 2009). Starting today, people can now access
these award-winning Podcasts in iTunes, from www.spinlets.com or at
www.howstuffworks.com and can Take it 2Go to their favorite social networks
or start pages. Additionally, the Spinlets give users the chance to
subscribe in iTunes with a click of the mouse.
"We are thrilled to be working with the award-winning innovator of credible
information on how the world works," says Jim Mitchell, CEO of FUHU, Inc.
"Our goal is to make the world-class content on HowStuffWorks available to
people in new and exciting ways."
Spinlets(TM) Widgets extends popular music, movie and television content
across many social networks (MySpace, Facebook, and Xanga) and devices
(computers, mobile phones, and televisions).
About FUHU
Based in El Segundo, California, FUHU, Inc.
