With Launch of New Golden Double Stuf Oreo Cookies, Mr. Trump ('The Donald') and Mr. Trump (Comedian and Actor Darrell Hammond) Join Manning Brothers in New Oreo Double Stuf Racing League (DSRL) Ad Campaign
NEW YORK, Aug. 27 /PRNewswire-FirstCall/ -- In response to the launch of the new Golden Double Stuf Oreo cookies, Donald J. Trump announced today that he is pursuing a "golden" business opportunity by attempting to purchase the Oreo Double Stuf Racing League (DSRL). In the latest exciting installment of the Oreo DSRL ad campaign, which launches nationally on Aug. 31, Oreo rejects Mr. Trump's bid to buy the league. Much like the Manning brothers challenged last year's league-newcomers, Venus and Serena Williams, Mr. Trump challenges the quarterback brothers to a lick-off for the League and enlists a partner of his own: comedian and actor Darrell Hammond.
Oreo senior brand director John Ghingo says Mr. Trump and Mr. Hammond were a natural fit for the popular DSRL campaign given the newest "golden" cookies.
"We are thrilled for Mr. Trump to put his own creative 'twist' on the league," said Ghingo. "He is a natural choice for this phase because of his fierce competitive nature and 'golden' touch when it comes to business. It makes sense that the launch of the new Golden Double Stuf Oreo cookies would attract Mr. Trump to the League, helping to expand the DSRL beyond sports into the entertainment and business worlds."
The newest Oreo DSRL ads, directed by critically-acclaimed director Peter Berg, features the foursome in Mr. Trump's boardroom, where it all comes down to an Oreo Double Stuf lick race as the determining factor of whether Mr. Trump gets the league or if it remains open to all Oreo fans. The two teams will face off in a lick-off event in January to determine the fate of the DSRL.
A "Golden" Opportunity For Oreo Fans
In honor of the brand's introduction of the new Golden Double Stuf Oreo, available today in stores across the country, consumers will get a golden opportunity to put their twisting, licking and dunking skills to the test. By visiting www.facebook.com/oreo visitors can win the chance to meet the Manning brothers and share the $10,000 grand prize.
While visiting www.facebook.com/oreo, fans also can view videos from Mr. Trump, his partner, Hammond, and the Manning brothers.
Twisting, Licking and Dunking Tradition
The Oreo Double Stuf Racing League (DSRL) is a fun activity that family and friends can enjoy together.
