TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views
RESTON, Va., Aug. 27 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.
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Top 10 Video Content Properties by Videos Viewed
In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
Top U.S. Online Video Content Properties* by Videos
Viewed
July 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
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Property Videos Share (%) of
-------- (000) Videos
---- ------
Total Internet 21,371,342 100.0
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Google Sites 8,953,948 41.9
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Viacom Digital 812,343 3.8
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Microsoft Sites 630,631 3.0
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Fox Interactive Media 558,500 2.6
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Hulu 457,010 2.1
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Turner Network 390,848 1.8
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Yahoo! Sites 374,746 1.8
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Disney Online 169,756 0.8
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CBS Interactive 150,165 0.7
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ABC Television 137,800 0.6
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* Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 158 million viewers watched an average of 135 videos during the month of July.
