(Source: Business Wire)
infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced its infoUSA data continues to win contracts to power premier local sites including Center'd, a local search and discovery company that organizes and distributes local content based on intent categories, such as kid-friendly, romantic, and more.
"Building a reliable intent-based search and discovery engine requires accurate and complete base data listings," said Chandu Thota, Co-Founder and Chief Technology Officer, Center'd. "By using infoUSA as our base data provider, we're able to remain focused on developing a differentiated local search experience, based on deep semantic analysis of local content on the Web."
Using its "Flavored Local" Technology, Center'd enables people to find places and things to do by intent categories, which include kid-friendly, romantic and outdoor, among others. Center'd also created detailed, intent-based city guides for top metros in the U.S. that are available on its website and iPhone app. infoUSA's database of over 14 million US businesses coupled with flavored local content from Center'd enables people to find the most relevant, current, and accurate businesses and places for any neighborhood across the U.S. based on their intent.
"infoUSA's business content combined with unique technology and functionality from Center'd provides users with the most relevant and timely local search results," said Jim DeRouchey, President, infoUSA Licensing. "infoUSA's proprietary compilation and verification process ensures that all of our business listings contain the most current and accurate information available. Making this valuable and timely infoUSA data available to Center'd users gives them the most reliable and comprehensive information available to make intelligent planning decisions."
Leveraging infoUSA's data, Center'd has also developed publisher tools that enable infoUSA customers and other sites to add unique local content and monetization to their properties. By using the Center'd widget or API, publishers can provide their audiences with unique intent-based local content and generate revenue. More information can be found at http://www.centerd.com/t/widgets.
About infoUSA Licensing
infoUSA Licensing, a division of infoGROUP (NASDAQ: IUSA), is a leading provider of proprietary business and consumer database solutions to value added resellers (VARs).
