Sep. 1, 2009 (PR Newswire) --
NEW YORK, Sept. 1 /PRNewswire-FirstCall/ -- Meredith Corporation (NYSE: MDP; www.meredith.com) today named Martin F. Reidy President of Meredith Integrated Marketing. Reidy will also serve as an Executive Vice President of Meredith's National Media Group and Corporate Vice President of Interactive Strategy. He will report to Jack Griffin, President of Meredith's National Media Group.
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Reidy succeeds Wendy Riches who will become Chief Strategy Officer for Meredith Corporation, a new position. In this role, Riches will work with Meredith's senior leadership team on developing and implementing long-range strategic plans across Meredith's diverse media and marketing platforms.
Meredith Integrated Marketing is a direct and digital marketing solutions leader that provides brands with compelling customer relationship management strategies and solutions. Its wide portfolio of expertise includes custom publishing, digital, mobile, video, database, health care, word-of-mouth and social marketing capabilities. With more than 400 employees across the United States, Meredith Integrated Marketing serves more than 200 clients including industry and brand leaders such as Kraft, Nestle, Pepsi, Honda and Johnson & Johnson.
Reidy joins Meredith from Publicis, where he served as President and CEO of Publicis Modem & Dialog. He joined Publicis in 2004 as President and CEO of Digitas West, and was later named President and CEO of Digitas Modem Media. Prior to Publicis, Reidy spent seven years as President and CEO of R/GA Interactive, part of the Interpublic Group. He started his career with international management consulting leader Bain & Company, rising to Partner before leaving to become Senior Vice President of EMI Music.
"Martin possesses a desired combination of marketing services and digital new media business leadership built on a strong foundation of corporate strategy and M&A experience," said Griffin. "I'm confident he will provide our growing Meredith Integrated Marketing business with outstanding leadership, facilitate integration of our current portfolio of services, and aggressively expand our capabilities. Additionally, I expect him to be a significant contributor to strategy development for the National Media Group as a whole."
"I am incredibly excited about the opportunity of working with Meredith, particularly in the digital arena," said Reidy. "Meredith's position in the media space through its national and local brands is legendary and gives the company a unique connection to its customers.
