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The study, now in its second year, measures customer satisfaction with retail electric providers in Texas by examining four key factors (listed in order of importance): pricing; billing and payment; communications; and customer service. According to the Public Utility Commission of Texas, 45 percent of 5.5 million eligible Texas residential customers were served by competitive retail electric providers by the end of 2008.

Overall satisfaction among residential customers of electric retailers in Texas has decreased notably in 2009 to 629 on a 1,000- point scale--down by nine points from 2008. Driving this overall decline is decreased satisfaction with pricing, which averages 601 in 2009, down from 614 in 2008.

"Residential retail customers have experienced wide fluctuations in their electricity rates during the past year due to volatility in natural gas prices and other costs associated with power generation," said Jeff Conklin, senior director of the energy and utility practice at J.D. Power and Associates. "For this reason, customers on fixed-price programs are considerably more satisfied than customers on variable programs--by a difference of nearly 100 points."

StarTex Power achieves a score of 714 on a 1,000-point scale and performs particularly well in the price factor. Green Mountain Energy Company (694) follows StarTex Power in the rankings and performs particularly well in three of four factors: billing and payment; communications; and customer service. Amigo Energy (681) ranks third.

The study finds that, among customers who contacted their utility company for service, those using their utility's Web site were considerably more satisfied with their service experience than customers whose contact was through an automated phone system or who spoke with a customer service representative.

The study also finds that nearly 20 percent of customers indicate that they are unlikely to continue using their current retail electricity provider. When gathering information about providers, customers are most likely to turn to the Texas Choice Web site, which allows users to compare retail rates from various providers; referrals from friends or family; and individual retailer Web sites.