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Limited Brands Reports August 2009 Sales
Thursday, September 03, 2009 7:01 AM


(Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

The company reported a comparable store sales decrease of 8 percent for the 30 weeks ended Aug. 29, 2009, compared to the 30 weeks ended Aug. 30, 2008. The company reported net sales of $4.353 billion for the 30 weeks ended Aug. 29, 2009, compared to sales of $4.798 billion last year.

To hear further commentary provided on Limited Brands' prerecorded August sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto www.Limitedbrands.com for an audio replay.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,014 specialty stores. The company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the August sales call involve risks and uncertainties and are subject to change based on various important factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the August sales call:

    --  general economic conditions, consumer confidence and consumer spending
patterns;
-- the global economic crisis and its impact on our suppliers, customers
and other counterparties;
-- the impact of the global economic crisis on our liquidity and capital
resources;
-- the dependence on a high volume of mall traffic and the possible lack of
availability of suitable store locations on appropriate terms;
-- the seasonality of our business;
-- our ability to grow through new store openings and existing store
remodels and expansions;
-- our ability to expand into international markets;
-- independent licensees;
-- our direct channel business including our new distribution center;
-- our failure to protect our reputation and our brand images;
-- our failure to protect our trade names and trademarks;
-- market disruptions including severe weather conditions, natural
disasters, health hazards, terrorist activities or the prospect of these
events;
-- stock price volatility;
-- our failure to maintain our credit rating;
-- our ability to service our debt;
-- the highly competitive nature of the retail industry generally and the
segments in which we operate particularly;
-- consumer acceptance of our products and our ability to keep up with
fashion trends, develop new merchandise, launch new product lines
successfully, offer products at the appropriate price points and enhance
our brand image;
-- our ability to retain key personnel;
-- our ability to attract, develop and retain qualified employees and
manage labor costs;
-- our reliance on foreign sources of production, including risks related
to:
-- political instability;
-- duties, taxes, other charges on imports;
-- legal and regulatory matters;
-- volatility in currency and exchange rates;
-- local business practices and political issues;
-- potential delays or disruptions in shipping and related pricing
impacts; and
-- the disruption of imports by labor disputes;
-- the possible inability of our manufacturers to deliver products in a
timely manner or meet quality standards;
-- fluctuations in energy costs;
-- increases in the costs of mailing, paper and printing;
-- self-insured risks;
-- our ability to implement and sustain information technology systems;
-- our failure to comply with regulatory requirements; and

-- legal matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the August sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our 2008 Annual Report on Form 10-K.

                                     LIMITED BRANDS
AUGUST 2009

Comparable Store Sales Increase (Decrease):

August August Year-to-Date Year-to-Date
2009 2008 2009 2008
---- ---- ---- ----

Victoria's Secret Stores (5%) (8%) (10%) (8%)
La Senza (9%) (5%) (12%) 1%
Bath & Body Works (1%) (5%) (4%) (9%)
Limited Brands (4%) (7%) (8%) (7%)
    Total Stores:
Stores Stores
Operating Year-to-date Operating
at 1/31/09 Opened Closed at 8/29/09
---------- ------ ------ ----------

Victoria's Secret Stores 1,043 10 (8) 1,045
La Senza 322 4 (18) 308
Bath & Body Works 1,638 7 (9) 1,636
Henri Bendel 5 1 - 6
Bath & Body Works Canada 6 13 - 19
--- --- --- ---
Total Limited Brands 3,014 35 (35) 3,014
===== === === =====

SOURCE Limited Brands, Inc.

(Source: iStockAnalyst )


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