Sep. 4, 2009 (PR Newswire) --
ROSEVILLE, Calif., Sept. 4 /PRNewswire-FirstCall/ -- Leading independent communications holding company SureWest Communications (Nasdaq: SURW) today announced the SureWest Sports Show will be part of regularly featured segments on ESPN Radio 1320. The bi-weekly segments will preview and recap high school sporting events in the greater Sacramento region.
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Debuting on ESPN 1320 Tuesday, September 8, SureWest Sports Show host Mike Finnerty will preview the Sacramento area's 2009 high school football season and will continue to provide previews and recaps during the football season each week. The 2-minute preview segment will air 15 times during the week from Tuesday through Friday. The 2-minute recap segment will air 15 times during the week from Saturday through Monday. As the season progresses, the show will also focus on high school basketball and baseball.
Additionally, a weekly SureWest Sports Show audio Podcast will be available on the ESPN 1320 homepage at www.espn1320.net. The Podcast will feature previews, recaps and interviews from a wide range of Sacramento's high school sports programs.
"The SureWest Sports Show continues to be embraced by sports fans throughout the Sacramento region as the only TV program covering both youth and high school sports," said Pete Drozdoff, vice president of marketing for SureWest Communications. "This new partnership with ESPN 1320 is another avenue to expand the reach of the show to our growing fan base. Sacramento's fervent sports fans can't get enough of youth and high school sports, and providing high school sports updates on the area's most popular sports radio program will satisfy their demands even more; while also allowing new fans to become aware of a the unique benefits the SureWest Sports Show TV program offers."
"We were looking for an opportunity to expand our coverage to include high school sports," said Brian Lopez, ESPN 1320's program director. "After seeing the quality work Mike Finnerty and the SureWest Sports Show produce, with their knowledge and passion on full display, we approached a partnership that would bring positive exposure for our area school's athletic programs, using both our brands. We're excited about providing a radio platform for high school athletics in a form that is both palatable and accessible to casual sports fans, in addition to the most ardent of supporters. We are proud to add local high school sports to our existing coverage of the NBA, NFL and Major League Baseball on Sacramento's ESPN 1320."
The SureWest Sports Show is a weekly 30-minute youth and high school sports TV program that can be viewed on channel 702 on SureWest digital TV and online at www.surewestsports.com. Airing every Wednesday at 7 p.m.
