Breaking News: China Direct Industries (NASDAQ: CDII) begins branding efforts for its magnesium segment as International Magnesium Group. The company, a U.S. owned, rapidly growing holding company operating in China in two core business segments, pure magnesium production and distribution of basic materials, issued a press release this morning announcing that it has begun its efforts to brand its magnesium operations as the International Magnesium Group.

In the second quarter of 2009 the company formed International Magnesium Group, Inc. ("IMG"), a Florida Corporation, as a wholly owned subsidiary of China Direct Industries to be used to consolidate its magnesium holdings under one corporate entity and to create an identifiable brand name to unify marketing efforts for these operations. Additionally the IMG website has been launched as part of this branding effort at www.magnesiumgroup.com.

China Direct Industries intends to eventually consolidate its ownership interests of Chang Magnesium, Golden Magnesium, Pan Asia Magnesium, and Baotou Magnesium under IMG. The formation of this wholly owned subsidiary will allow China Direct Industries to position itself as a leading global supplier of pure magnesium as it seeks opportunistic acquisitions in this industry.

Commenting on this strategy, Dr. James Wang, Chairman and CEO of China Direct Industries, stated, "We are taking this initiative to create an awareness in our industry that together, the International Magnesium Group family of companies are part of one of the leading most trusted brands to source magnesium products. The further consolidation of the operations under IMG will enable China Direct Industries to effectively expand its magnesium market share globally and set the stage for us to capture additional opportunities including the potential monetization of this segment of our business."

The stock closed yesterday at a $1.57 a share.

For an in-depth profile of China Direct Industries, visit http://wallstreetenews.com/view-company-profiles.php?profile=CDII_072909

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