Sep. 9, 2009 (Filing Services Canada) -- Armada Data Corporation (ARD - TSX Venture),
August 2009 Highlights:
* CarCostCanada.com sales double versus previous year
* Google AdWords and Toronto Star campaigns an overwhelming success
* Highest traffic, sales, revenues and profits in division's history
Mississauga, Ontario, September 09, 2009, Armada Data Corp. (TSX.V: ARD) is pleased to announce the Company's flagship website CarCostCanada.com experienced the highest traffic, sales, revenue and profits in the division's history during the month of August 2009.
An expanded Google AdWords campaign coupled with a more aggressive newspaper campaign in the Toronto Star delivered overwhelmingly positive sales figures and market share increases for CarCostCanada.com.
Armada has been steadily increasing the marketing of its new-car money-saving website, CarCostCanada.com, using Google and The Star throughout the year. The result has been an over 300% increase in traffic, accompanied by record results.
Despite the total new car market nationally recording only 135,351 sales (down 7.9%), traffic at CarCostCanada increased to over 190,000 unique visitors in August.
"We believe that CarCostCanada is now visited by more in-market new-car buyers than any other independent automotive website in Canada. Calendar year to date new car sales are down 15.5%, however CarCostCanada's membership sales have already exceeded last year's sales numbers with four months yet to go, representing an increase of over 40%" reports Mr. Paul Timoteo, President and CFO.
Mr. Timoteo continued, "August marks the end of our first fiscal Quarter of 2009-2010 and I am looking forward to reporting full company results to our shareholders shortly. Google and The Star have become powerful and cost effective marketing tools for us as we continue to drive sales further and increase market share."
About Armada Data Corp.
Armada Data Corp. is a profitable web-enabled Automobile Information Services Company providing accurate and real-time pricing data, to institutional and retail customers on a fee-for-service basis, through developing, owning and operating automotive related websites and providing information services to its clients.
Armada Data Corp shares are listed on the TSX Venture exchange under the trading Symbol ARD. Armada has 13,598,831 shares outstanding.
For further information, please contact:
Armada Data Corporation
Mr. Paul Timoteo, President & CFO
Tel 1-866-453-6995 ext 224
Email: PT@ArmadaData.com
Or
Investor Relations; please contact Mr. Richard Buzbuzian at Integrated Investor Relations Inc. Tel 647-501-3290 or email: RBuzbuzian@IntegratedIR.com
Public Relations; please contact Mr. Nelson Hudes at Hudes Communications International Tel 905-660-9155 or email: Nelson@HudesCommunications.com
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1230 Crestlawn Drive
Mississauga, Ontario
L4W 1A6, CANADA
Tel: 866-453-6995
Fax: 905-624-1615
Canada's premier source for automobile pricing data.
Source: Armada Data Corporation (ARD - TSX-V) http://www.armadadatacorp.ca
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