(Source: PRNewswire)

ATLANTA, Sept. 9 /PRNewswire-FirstCall/ -- Today at CEDIA EXPO 2009, Microsoft Corp. discussed key Windows Media Center features for Windows 7 and announced a series of initiatives that enhance the digital cable experience in Windows Media Center. With the addition of native support for additional international broadcast TV standards, including QAM and ATSC, there will now be support for switched digital video (SDV), a new tool that will make it possible for end customers to add a digital cable tuner with CableCARD to their PC, and for existing digital cable tuner with CableCARD customers to enjoy more portability for digital cable TV that is marked as "copy freely" (CF). In addition, Microsoft and the Media Center Integrator Alliance (MCIA) announced the winner of the 2009 Windows Media Center Ultimate Install Contest, showcasing the many ways Windows Media Center can be used in a whole-home solution.
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"We're continuing to work on creating opportunities for partners that will enable great entertainment experiences on the PC," said Craig Eisler, corporate vice president of entertainment client software for the TV, Video & Music Business at Microsoft. "Consumers understand that having access to content via the PC is critical when it comes to entertainment experiences, and with these announcements, we're underscoring our broader commitment to deliver a rich experience with Windows Media Center."
Switched Digital Video (SDV) Support Added for Windows Media Center
In response to customer requests and cable providers' deployment of SDV, Microsoft now supports SDV in Windows Media Center for Windows 7. In conjunction with a device known as a tuning adapter, supplied by a customer's cable provider, Windows Media Center and a digital cable tuner with CableCARD will be able to tune to SDV channels. Customers can enjoy SDV broadcasts on PCs running Windows Media Center in Windows 7 and a digital cable tuner with CableCARD.
End Customers Can Now Add Digital Cable Tuners With CableCARD to Their PCs
Microsoft and CableLabs announced that customers will now be able to add digital cable tuners with CableCARD to a Windows 7-based PC with Windows Media Center. A new tool will be provided by Microsoft that assesses the PC's ability to support the solution. This tool will analyze the customer's PC and enable digital cable support if the PC meets requirements, opening digital cable options to Windows Media Center customers across the country. Microsoft also announced that, with Windows 7, it has increased the number of TV tuners that can be connected to the PC from two to four per tuner type, thereby allowing customers to simultaneously record or watch as many as four digital cable TV channels.