BEIJING, Sep. 9, 2009 (PRNewswire-Asia) -- KongZhong Corporation (Nasdaq: KONG), a leading mobile Internet company in China, today announced that the Company has entered into a strategic relationship with CCTV.com, China's largest and most authoritative news and entertainment new media platform, to jointly develop and launch the mobile Internet site, wap.CCTV.com. This relationship leverages KONG.net's industry leading expertise and resources to provide Chinese mobile Internet users access to all of CCTV.com's content and programming, anytime and anywhere.
The new mobile Internet site will deploy future 3G technologies, such as streaming audio/video and mobile social networking services (SNS), to provide wap.cctv.com users with the most compelling next-generation mobile Internet service in China, as developed by KONG.net.
As part of CCTV, China's official State TV broadcaster with an audience of over 1.188 billion people and the ongoing development of 3G in China, this new cooperation will seek to leverage CCTV's vast TV resources to promote and develop a more interactive mobile Internet service to attract the growing number of young people who are increasingly using their mobile phones to consume media and other mobile entertainment content.
Mr. Wang Lei Lei, CEO and Chairman of KongZhong Corporation said, "We believe CCTV has chosen to work with Kong.net as we are a leader in the emerging Chinese mobile Internet industry with years of experience and a strong technology platform to support future growth of wap.CCTV.com. I believe this strategic relationship is a pioneering effort to combine the interactive power of the mobile Internet with the reach and content-richness of CCTV. I look forward to working closely with CCTV and our other partners to rapidly develop the Chinese 3G market."
Mr. Wang Wen Bin, CCTV.com's General Manager said, "wap.CCTV.com is a key project for us to leverage the synergies between new media (mobile Internet) and traditional media (TV) to provide a more integrated experience for our users. We expect wap.CCTV.com to become the primary platform for future large events which require mobile Internet interactivity. From today onwards, CCTV users will not only be able to access our programming via the TV and the Internet, but now via their mobile phones, anytime and anywhere."
About KongZhong Corporation
KongZhong Corporation is a leading mobile Internet company in China.
