(Source: PRNewswire)
AMSTERDAM, Sept. 10 /PRNewswire-FirstCall/ -- At the International Broadcasting Conference (IBC), Sept. 11-15 in Amsterdam, Microsoft Corp. will reveal new partner solutions built on Microsoft technology for the media and entertainment industry. In tandem with today's announcements of U.S. and European customers deploying solutions for the broadcast industry based on the Microsoft platform, delivering consumer experiences across PC, TV and mobile, Microsoft will showcase the latest developments at the Microsoft exhibit in the Topaz Lounge, at the Amsterdam RAI Exhibition and Convention Centre.
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IBC 2009
Microsoft will showcase four solution areas on the company booth and across 14 different partner demonstrations: digital content management, search and monetization, media business management, and digital content experiences.
"Working with the leading organizations in the broadcast and entertainment world, we aim to deliver insights and innovations through technology, making content immersive and experiential for the consumer while also more easily managed and produced behind the scenes. Consumers can now access this new world of entertainment via the PC, through the TV or on a mobile device, a choice that allows them to enjoy content in a way they never have before," said Gabriele Di Piazza, senior director of the Media & Entertainment Business in the Communications Sector at Microsoft. "The evolution of Silverlight, Smooth Streaming and new partner solutions integrated with our new editorial collaboration framework ensure that we continue to work closely with customers like Blueprint Digital, which works with companies such as Tesco, to address their changing business needs."
Digital Content Experiences: Growing Number of Customers Adopting Microsoft Platform
Several demonstrations highlight the growing number of customers including Tesco, Canal+, France 24, ESPN, NBC Sports, ProSieben, Sat.1 and TV2 that are using the Microsoft platform including Silverlight and Internet Information Services (IIS) Media Services 3.0 to enable rich and compelling consumer experiences globally.
Microsoft will also preview the latest media feature developments planned for Microsoft Silverlight 4, including native multicast support and support for offline digital rights management (DRM) powered by Microsoft PlayReady technology.
In three years, Microsoft Mediaroom has become the most deployed Internet Protocol TV (IPTV) software platform, according to data from Screen Digest, and with nearly 4 million of the total estimated 24 million IPTV subscriber households worldwide, that means approximately one in six IPTV subscribers is now connected via a Mediaroom-powered service. At the current growth rate, Microsoft expects Mediaroom households to pass the 4 million mark in October 2009.
