(Source: PRNewswire)SAN FRANCISCO, Sept. 10 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT) today unveiled the vision behind its Android portfolio with the introduction of MOTOBLUR(TM). Developed by Motorola, MOTOBLUR is the first and only solution to sync contacts, posts, messages, photos and much more--from sources such as Facebook(R), MySpace, Twitter, Gmail(TM), work and personal e-mail, and LastFM-- and automatically deliver it to the home screen. Content is fed into easy-to-manage streams allowing you to spend less time managing your life and more time living it. MOTOBLUR will be available first on Motorola's new 3G Android-powered device, called Motorola CLIQ(TM) in the U.S. and Motorola DEXT(TM) elsewhere around the globe.

Sanjay Jha, co-CEO of Motorola and CEO of Motorola Mobile Devices, announced MOTOBLUR today during a keynote at GigaOM's Mobilize '09 conference.

"With MOTOBLUR we are differentiating the Android experience for consumers by delivering a unique mobile device experience designed around the way people interact today," said Jha. "MOTOBLUR, which will be available on our first Android-powered device and on multiple Android devices in our upcoming portfolio, helps us to create phones that are instinctive, social and smart."

MOTOBLUR leverages Motorola's experience in mobile Linux and open platforms, and taps in to the broad Android ecosystem. The proprietary solution differentiates Motorola's product portfolio of Android-powered devices and supplies the power and flexibility to continuously deliver a variety of new and rich consumer experiences across a wide range of devices with multiple carrier partners.

Life: Organized, Streamed and Delivered

With MOTOBLUR, all conversation threads, friend updates, stories, links, photos and more are automatically delivered to live widgets on the home screen. There is no need to open and close different applications or menus. It's all organized, streamed and delivered throughout the device in unexpected ways:

-- Happenings: View all your social site updates in one spot with the live

Happenings application. Every friend feed, status update, wall post,

bulletin and photo upload is automatically delivered and ready for

immediate reply, any way you like.

-- Messages: Quickly scroll through the Messages application for a

snapshot of current work or personal e-mails, social site messages, and

texts, with the ability to respond to any message however you want no

matter how it was sent: text, email, IM and more.

-- Social Status: Blast your status right from the home screen and even

save time by updating your status to one or all your social networks at

once.

-- News Feeds: Keep track of your favorite news feeds, sports scores or

even celebrity gossip without leaving the home screen.

-- Calendar: Integrate your work calendar with Google Calendar(TM) into one

Calendar widget that shows the next appointment right from the home

screen.

Integrated Contacts with Context

MOTOBLUR keeps track of all contacts so it's easy to keep up. Contacts are automatically synced to the phone from personal and work e-mail as well as social network accounts, and MOTOBLUR updates any changes friends or contacts make to their information so you don't have to.