(Source: Business Wire)

Online photo book publisher Inkubook
announced today that itsExactTargetemail
marketing campaigns drove more than 60 percent of the brand's first-year
revenue.
Launched in July 2008 as one of six self-publishing brands owned by
Indiana-based Author
Solutions, Inkubook posted the first-year results using ExactTarget's
on-demand email technology to build relationships between the photo
book publisher and its growing list of more than 50,000 members around
the world.
"As an online book publisher, email is absolutely vital to our
business," said Jim Eup, Inkubook's market development manager.
"ExactTarget provides us a reliable and powerful way to communicate with
our customers and enables our small marketing team to deliver big
results."
Using ExactTarget's
Core Edition in tandem with its customer database, Inkubook
automatically builds and sends messages to its members based on their
activity on the book builder's Website. The technology allows the
company to remain in contact with customers during the book creation
process, informing them of their current project status and encouraging
them to finish should they abandon a project before completion. The
re-engagement effort, Eup said, has driven nearly 20 percent of the
company's first year revenue.
Inkubook sends monthly newsletters to customers featuring
season-specific offers and promotions. To extend the reach of the
newsletters, the company includes links to its Facebook
and Twitter
pages in emails and invites customers to share special offers with
friends and family, Eup said.
"Inkubook joins a growing list of small and sophisticated businesses
leveraging our reliable and powerful one-to-one marketing platform to
connect with their customers and drive increased sales," said Tim Kopp,
ExactTarget's chief marketing officer. "ExactTarget's technology
provides businesses of all sizes the industry's most flexible and
scalable solution to deliver results through integrated email, text
messaging, Websites, voice messaging and social media."
The news of Inkubook posting positive first year results follows the
launch of ExactTarget's new guide for small businesses entitled, Think
Big. The nine-page guide highlights how small- and medium-sized
businesses can use advanced, budget-friendly one-to-one marketing
solutions to drive sales and compete with larger, enterprise rivals. The
guide is available free of charge online www.exacttarget.com/ThinkBig.
About Inkubook
Inkubook, an Author Solutions brand, is an easy-to-use online photo
book publishing service that enables people to make drop-dead gorgeous
photo books in minutes. With Inkubook, it's simple to upload photos and
then drag and drop them onto creative layouts to make a fantastic book.
Inkubook creators can invite friends to contribute text and photos,
which makes collaborative book-making fast and fun. For more information
on Inkubook, or to begin creating your photo book today, log on to www.inkubook.com.
About ExactTarget
ExactTarget is a leading global provider of on-demand email and
one-to-one marketing solutions.The company's software as a service
technology provides organizations a single platform to connect with
customers via triggered and transactional email, integrated text
messaging, voice messaging, landing pages and social media. Supported
by collaborative global services teams, ExactTarget's technology
integrates with more sales and marketing information systems than any
other in the industry, including Salesforce.com, Microsoft Dynamics CRM,
Omniture and Webtrends among many others. ExactTarget's software powers
permission-based multi-channel communications for thousands of
organizations around the world including Expedia.com, Aurora Fashions,
Papa John's, CareerBuilder.com,Gannett Co.,Inc., The Leukemia &
Lymphoma Society, The Home Depot,Liberty MutualGroup and Wellpoint,
Inc.For more information, visit www.exacttarget.com
or call 1-866-EMAILET.
A service of YellowBrix, Inc.