FRANKFURT and STUTTGART, Germany, Sep. 14, 2009 (PR Newswire Europe) -- v>

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Mercedes-Benz Cars is reaching for the skies at this year's International Motor Show in Frankfurt. With the aid of a special illuminated membrane, the large interior space of the venerable Frankfurt Festhalle (festival hall) has been divided into a series of fascinating themed rooms and areas, creating an excitingly light and stylish atmosphere. The amazing surroundings not only have an aesthetic appeal but also reflect the significant advances which the premium car maker has made in the area of sustainable, environmentally-friendly mobility. It is in just such an ambiance that Mercedes-Benz Cars has chosen to present new car models as well as trend-setting projects, demonstrating that fascination and environmental responsibility go hand-in-hand for the world's oldest automotive manufacturer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090914/359865 )

On the ground floor of the festival hall, beneath the symbolic blue sky, visitors can expect a comprehensive presentation of the BlueEFFICIENCY vehicles from Mercedes-Benz as well as the world premieres of the new Mercedes-Benz SLS AMG and the E-Class Estate. Another focal point is the Vision S 500 Plug-in HYBRID, the Concept BlueZERO, flanked by the B-Class F-Cell, which is also making its world premiere.

Contacts:

Norbert Giesen, telephone +49-711-17-76422; email: norbert.giesen@daimler.com

Koert Groeneveld, telephone +49-711-17-77370; email: koert.groeneveld@daimler.com

Further information about Mercedes-Benz is available online at http://www.media.daimler.com

A picture accompanying this release is available on AP Archive: http://photoarchive.ap.org PRN13