"In today's competitive market where subscribers are faced with a number of different choices when it comes to communication services and applications, it's important for service providers to keep a close eye on what subscribers truly desire and that was Nortel's goal with this study," said Sita Lowman, Leader CVAS Marketing, Nortel. "We found that subscribers are hungry for more advanced SIP features and are willing to pay for them if they're offered in the right bundle."

"The research reinforces that consumers see value in new SIP-based applications and that Nortel's CVAS business has the solutions to help carriers deliver them," said Milton Ellis, vice president and senior consultant, Harris InteractiveCopyright. "These findings are clear: Communications service providers must work closely with their infrastructure vendors to shore up their product and services strategies now to ensure they will be prepared to capture this pent up market demand as the global economy recovers.