Sep. 16, 2009 (PR Newswire) --

WESTFORD, Mass., Sept. 16 /PRNewswire-FirstCall/ -- Cynosure, Inc. (Nasdaq: CYNO), a leading developer and manufacturer of a broad array of light-based aesthetic treatment systems, today announced the appointment of Paul B. Cardarelli as Vice President of Business Development, a new position for the company. He will initially be responsible for the day-to-day management of Cynosure's funded cooperative agreement with Unilever Ltd. to develop and commercialize aesthetic devices for the home use personal care market.

"Over his nearly 20 years in the aesthetic industry, Paul has demonstrated success in worldwide product marketing, business development and organizational leadership that will directly benefit Cynosure, particularly as we expand into the home use segment of the market," said Michael Davin, the company's president and chief executive officer. "With Paul's technical background and strong experience in the development of aesthetic devices, he is well suited to lead our effort into emerging markets. While his initial focus will primarily be managing our relationship with Unilever, we are also excited about his ability to drive other initiatives."

Before joining Cynosure, Cardarelli worked as European Zone Director for Ulthera Corporation, where he was responsible for the development and implementation of a new ultrasound technology for the aesthetic market in the European Union. Cardarelli's role at Ulthera included engaging key opinion leaders to cultivate clinical sites, expanding sales channels, and implementing sales and marketing training programs.

Prior to that he spent 16 years at aesthetic laser company Candela Corporation, where he served in senior marketing roles from 1999 to 2007. As vice president of marketing, his accomplishments included developing strategies that significantly expanded the company's business with non-core physicians, implementing successful global marketing campaigns, and evaluating potential product and technology acquisitions for product line extensions. Previously, Cardarelli worked as associate product manager for Candela's Urology and Cryosurgery division and later as group product manager for the company's Dermatology and Plastic Surgery division.

About Cynosure, Inc.

Cynosure, Inc. develops and markets aesthetic treatment systems that are used by physicians and other practitioners to perform non-invasive and minimally invasive procedures to remove hair, treat vascular and pigmented lesions, rejuvenate the skin, liquefy and remove unwanted fat through laser lipolysis and temporarily reduce the appearance of cellulite.