Acquires Trademark Registrations and Domain Names for
      Whitehall Jewelers, Lundstrom Jewelers, Marks Bros. Jewelers
                   & White Star Private Label
        Acquires Customer Mailing List of Over 800,000 Names

CULVER CITY, Calif., Sept. 16, 2009 (GLOBE NEWSWIRE) -- Bidz.com (Nasdaq:BIDZ), a leading online retailer of jewelry, announced today that it has acquired the intellectual property and trademark registrations of Whitehall Jewelers, Lundstrom Jewelers, Marks Bros. Jewelers and White Star Private Label, in the bankruptcy auction of Whitehall Jewelers. The Company also acquired the customer mailing list with over 800,000 names, addresses and transaction information.

Whitehall Jewelers was a national specialty retailer of fine jewelry offering a selection of merchandise in the following categories: diamonds, gold, precious and semi-precious jewelry and watches. Originally named Marks Bros. Jewelers, by Hugo and Al Marks, their first store opened in 1907. By 1946, the two brothers owned the largest jewelry franchise in Chicago's downtown market. By 1979, the company operated twelve stores under two brand names: Mark Bros. Jewelers and Whitehall Co. Jewelers. They soon added a third brand when the company opened its first Lundstrom Jewelers store in Fort Myers, Florida. Over the next two decades, the company was built into a premier national jewelry retailer with stores from coast to coast. As of August 2008, it operated 373 stores, with sales of over $270 million in regional and super-regional malls under the names Whitehall and Lundstrom.

"We are extremely pleased to have acquired all of the intellectual property for such a well-known brand as Whitehall Jewelers with a 100 year old family history and goodwill," said David Zinberg, Chief Executive Officer of Bidz.com. "Whitehall Jewelers was ranked the fifth largest specialty retailer of fine jewelry in North America, with a national footprint of over 370 retail locations consisting of Whitehall Jewelers and Lundstrom stores, that each targeted different customers. I am confident that this important acquisition consisting of its IP assets and over 800,000 customers will create additional growth opportunities for Bidz and better position us for the future."

About Bidz.com

Bidz.com, founded in 1998, is an online retailer of jewelry. Bidz offers its products through at live auction format as well as a fixed price online retail store, Buyz.com. Bidz.com's auctions are also available in Arabic, German and Spanish.