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OneSource Accelerates Targeted Sales Prospecting With Expanded E-Mail Access to Millions of Key Executive Contacts
Thursday, September 17, 2009 9:53 AM


(Source: Business Wire)trackingOneSource (an infoGROUP company) (NASDAQ: IUSA), a leading provider of global business information, announces its expanded E-mail Access service, which offers sales professionals targeted access to millions of U.S. executive contacts for marketing and sales opportunities.

"The world of B2B sales has become increasingly difficult since the economic downturn," said Sham Sao, Chief Marketing Officer, OneSource. "Sales reps are finding it more challenging to get through to key decision-makers, even when they have something compelling to offer. However, a highly personalized and well-crafted e-mail jumpstarts an executive-level discussion where the sales person has something relevant to offer."

The E-mail Access service offers e-mail addresses that are verified and opted-in for U.S. organizations across industries and company sizes. Sales professionals can create targeted searches based on criteria such as title, industry, geographic area and company size. This enables them to reach out to sweet-spot prospects with personalized, individual e-mails that can help secure meetings with key executives.

Many sales methodologies incorporate a step of sending a targeted written communication in conjunction with calling during the sales prospecting process. OneSource enables sales reps to do this quickly and efficiently so that they can develop more sales leads. It works either through a web-browser or right in their CRM application.

Sales Managers, Directors and Vice-Presidents can call 866-222-4213 to request a Free Team Trial, enabling up to 50 representatives the opportunity to explore the powerful sales prospecting tools available through OneSource.

About OneSource Information Services, Inc. OneSource helps companies generate business faster by delivering actionable insight from information -- driving sales, marketing, and research functions at thousands of leading companies around the globe. OneSource consolidates content from over 50 world-class suppliers, new media, and social networking sources to provide unparalleled data accuracy and information depth, delivered through the Web, CRM, enterprise applications, and portals.

OneSource is an infoGROUP company and is headquartered in Concord, MA, with offices located in North America, Europe, Australia, and Asia. For more information, visit www.onesource.com.

About infoGROUP infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

A service of YellowBrix, Inc.



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