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DIGIOP Deploys Its ObjectVideo-Enabled Counting Solution for Leading Fashion Retailer, The Limited
Thursday, September 17, 2009 10:57 AM


(Source: MARKETWIRE)trackingDIGIOP Technologies, with technology provider ObjectVideo, has successfully completed a nationwide deployment of its video management systems for Limited Stores, LLC (dba The Limited), an affiliate of Sun Capital and a retailer of upscale women's apparel with 220 stores. The project consisted of the installation of DIGIOP's digital video recorders with intelligent analytics capabilities from ObjectVideo(R) and cameras in stores across the United States.

Although primarily known as a leading manufacturer of video management systems for physical security and surveillance applications, DIGIOP was approached by The Limited with a need for a more accurate customer counting option than what was then being used in stores.

DIGIOP's digital video recorders, which include industry-leading video analytics capabilities from ObjectVideo(R), enable store managers and executives of The Limited to more accurately track the number of customers who visit their stores. ObjectVideo technology delivers full functionality for the detection, classification and tracking of objects, and the outputting of relevant events for a growing number of security, safety and business intelligence applications.

Roger Coville, Chief Information Officer for The Limited, said, "DIGIOP's retail solution has provided us a reliable way to measure and monitor the traffic in our stores. We are now able to use this tool to improve our service levels to our customers, reward our associates for their store's success, and appropriately staff to accommodate our peak shopping times. These enhancements enable The Limited to be more effective, more competitive and ultimately, more profitable."

In the initial pilot test prior to deployment, The Limited compared the performance of thermal imaging customer counting capability with DIGIOP's ObjectVideo-based video analytics option.



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