(Source: Business Wire)

More than half (55%) of entrepreneurs have an optimistic outlook on
near-term business prospects, up from 45% in March 2009, according to
the American Express OPENĀ® Small Business Monitor, a semi-annual survey
of business owners. One quarter (26%) report expanding opportunities for
their business, up from 15% from a year ago, but six in ten (63%) do not
think the worst of the U.S. economic woes are over, and nearly one in
six (17%) say they risk going out of business in the next six months
because of the economy.
"There appears to be a dichotomy where many small businesses are seeing
signs of improvement while other firms are still struggling to make
payroll," said Susan Sobbott, president American Express OPEN. "For the
first time since 2007, the majority of small businesses are optimistic
about the near-term future, in part because of less competition, however
some of the less healthy firms are dipping into cash reserves and
personal assets to stem the tide of declining sales."
Among those businesses reporting growth opportunities for their firms,
44% say these opportunities come as a result of less competition. The
ability to renegotiate equipment leases and supply contracts (13%) and
lower real estate costs (12%) also contributed to these firms' growth
mindset. Overall, when asked for the primary way they address cash flow
issues, 32% of business owners said they use personal or private funds,
up 9 percentage points from March. More than a third (35%) say the
recession has caused them to tap personal assets, on-par with the March
reading (37%).
Although small business optimism is on the upswing after hitting its
all-time low a year ago, the American Express OPEN Small Business
Monitor shows that business are not shifting to hiring mode. This fall,
just under one quarter have plans to hire (23% vs. 28% this spring),
which is the lowest reading in the history of the Monitor (falling below
the fall 2002 recession level of 26%), and plans for capital investments
equal the record setting low from Spring 2009 (42%).
With hiring and capital investment plans on hold for most, business
owners are taking a conservative, back-to-basics approach to managing
their firms:
Concentrating on current customers. Forty-one percent of small
business owners say their top priority over the next six months is
maintaining current sources of revenue. By comparison, only one
quarter (26%) say they are focused on growing their business, which is
the lowest number for growth in Monitor history.
Avoiding risk. Half (49%) say they are not willing to take on
financial risk to grow their business, an all-time high for the
Monitor.
Keeping employees happy. In general, deteriorating employee
morale has plateaued. Only twelve percent say employee morale has
worsened over the last six months (down from 25% for the preceding
six-month period.) Three-quarters say morale has stayed the same, and
nine percent say it has improved. In addition, approximately one in
three (28%) business owners see offering financial incentives such as
bonuses and paid time off as a way to increase employee morale, and
twenty-three percent see more regular communication about the business
as the key to improving morale.
In addition, business owners continue to do everything they can to
protect their employees. For example, thirty-five percent of small
business owners have tapped personal assets as a result of the
recession, twenty-seven percent have stopped taking a salary and
seventeen percent are working a second job, comparable to six months
ago. At the same time, fewer business owners are laying people off (15%,
down from 23% in the spring) or cutting benefits (8%, versus 16% this
spring).
Even as hiring plans are not in the cards for most business owners, the
nearly one quarter planning to hire are upbeat. These business owners
are more willing to think the economy creates new opportunities for
their business (36% vs. 31% overall) and seek out alternative tactics to
manage their business. In addition, more than three quarters (78%,
compared to 65% overall) of those hiring will use online marketing
techniques to boost business and nearly half (46%, vs.