Sep. 17, 2009 (PR Newswire) --

ROCKLIN, Calif., Sept. 17 /PRNewswire/ -- Pink Ribbon Produce, a unique retail program committed to raising breast cancer awareness, will return this October at hundreds of Harris Teeter, Meijer and Price Chopper stores. The educational fundraising program, created by Consumer Effects International, teams the three grocery store retailers with produce suppliers in an effort to raise money for local Susan G. Komen for the Cure(R) Affiliates. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon program icon on posters and point of sale signs.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/consumereffectsinternational/40131/

"This is a program that retailers and produce partners are passionate about because it impacts the lives of their employees, families and communities," said Debbie Augustine, CEO of Consumer Effects International. "This cause affects people so personally, and this is an opportunity to share information about breast cancer prevention that can really make a difference."

For more information on the program visit pink-ribbon-produce.com

Produce Partners: Produce partners supporting this year's Pink Ribbon campaign include:

    Paramount Citrus               Southern Specialties
Earthbound Farms               Highline Mushrooms
Etherton Sales                 Rainier Fruit
Mastronardi                    Seald Sweet
Andrew & Williamson            Westmoreland Sales
D'Arrigo Bros.                 Chilean Avocado Importers Association
Country Fresh Mushrooms        Quebec Distributing
Custom Pak                     Dole
Sun Pacific                    Fowler Packing
Wonderful Pistachios           Double Diamond
Sunlight International         Gurda Gardens
Natures Way & Farmer's Market  Apio
Country Fresh                  Alpine Fresh
Fresh Express                  Beach Street Farms

About Susan G. Komen for the Cure(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure(R), we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.