Sponsored by ExactTarget and Omniture, Forrester Research Inc.'s John Lovett will showcase how global companies are leveraging online browsing data from Web analytics providers to power targeted and relevant email marketing campaigns.

"Personal interests and a consumer's needs are two of the most significant factors that prompt customers to open email," said Scott Roth, ExactTarget's director of integrated partners. "Web analytics provides one of the greatest opportunities to understand the interests and needs of customers based on the information they look at and the actions they take online. Having access to this information and being able to immediately act on it is what the integration between Omniture and ExactTarget is all about."

Roth, Lovett and Omniture's Christopher Parkin will share their insights on companies making the most of online interactions and harnessing the opportunity to deliver personalized relevant messages. The 60-minute Webinar will also include:

the latest research and trends online customer behavior,

best practices on how to approach Web analytics within email and

practical tips for how to optimize email campaigns using online visitor behavior.

To register for the Webinar, visit http://email.exacttarget.com/Resources/Webinars/EmailWebAnalytics.html.

The announcement of the Webinar follows the success of joint Omniture and ExactTarget client Room & Board. Using the Omniture Genesis integration between Omniture SiteCatalyst online analytics and ExactTarget's one-to-one marketing platform, the furniture retailer was able to save 10 percent in online advertising spending by pulling the plug early on a campaign that the integration showed was not converting customers.

A case study detailing how Room & Board continues to score success through its integrated approach to online data is available for free online here.

Room & Board is one of more than 300 clients worldwide who integrate ExactTarget and Omniture. Omniture Genesis' "plug and play" integration allows marketers to quickly link their Omniture and ExactTarget data into a single performance dashboard, giving them actionable data on their email and Web performance and fueling targeted, timely and relevant remarketing campaigns.

About ExactTarget

ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions.The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder.com,Gannett Co.,Inc., The Leukemia & Lymphoma Society, The Home Depot,Liberty MutualGroup and Wellpoint, Inc.For more information, visit www.exacttarget.com or call 1-866-EMAILET.

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