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The First National Tween Girl Summit Announces AOL's JSYK.Com and Sharpie(R) As Official Sponsors
Thursday, September 17, 2009 4:59 PM


(Source: MARKETWIRE)trackingThe First National Tween Girl Summit 2009 announces that JSYK.com (http://www.jsyk.com) and Sharpie(R) have been confirmed as official sponsors of this year's groundbreaking event.

The daylong Summit will examine the minds, motivation and lives of tween girls, giving them a platform to share their thoughts and opinions on a range of subjects. Over 300 tween girls from around the country will convene with policy makers, experts, and celebrities to discuss a wide range of topics. Parents, politicians and marketers will have the opportunity to hear directly from the girls about what's important to them -- from their struggles with peer and parental pressure, to government policy affecting their lives, to what motivates them to buy what they buy.

In addition to their sponsorship commitment, each company will contribute time and energy to enrich the girls' experience at The Summit. AOL's JSYK.com -- which focuses on entertainment and news content exclusively for the tween audience -- will host a booth in The Summit's main exhibit hall where a sweepstakes will offer a free notebook computer, and will also give away goody bag giveaways and provide other fun opportunities. Throughout the day, JSYK.com will be covering the event by posting photos and videos from The Summit, along with tween reporters' experiences and posting interviews with the celebrity performers at the evening's Red Carpet event.

Sharpie(R) will be active at the Tween Summit donating a pack of Sharpie(R) permanent markers to each tween participant. The girls will be using them to take notes during The Summit, decorate their commemorative binders, and to write on the "White House Wall."

"Tweens are an important consumer, and their collective opinions create a significant financial impact. Tweens like to shop for themselves, and their opinions also influence the expensive household purchases of their parents," states Denise Restauri, founder of The Tween Summit, AK Tweens, and AllyKatzz.com. "Savvy, forward-thinking organizations recognize the tremendous value of the tween market, and we're very excited to have AOL's JSYK.com and Sharpie(R) as official Tween Summit sponsors."

AOL and Sharpie(R) have joined Electronic Arts Inc. (http://www.ea.com) (NASDAQ: ERTS), the leading global entertainment software company, as official sponsors of the First National Tween Girl Summit.



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