ERA Announces Winners of Its Annual Awards Honoring Industry's Best Direct Response Campaigns

Thursday, September 17, 2009 1:52 PM

ARLINGTON, VA, Sep. 17, 2009 (Marketwire) --

ARLINGTON, VA -- (Marketwire) -- 09/17/09 -- The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2009 ERA Annual Awards on September 15 during the 2009 ERA D2C Convention in Las Vegas. Visit retailing.org/annual_awards for more information.

Winners of this year's awards include:


--  Best Long Form of the Year: bareMinerals "Girlfriends"
    --  R2C Group - Producer
    --  Bare Escentuals - Direct Marketer
--  Best Short Form of the Year: Meaningful Beauty "Cindy Crawford"
    --  Guthy-Renker - Direct Marketer
    --  Lieberman Productions - Producer
--  Best Product of the Year: Three Minute Legs
    --  Thane Direct - Direct Marketer
--  Best Celebrity Presenter: Cesar Milan for Cesar Milan
    --  R2C Group - Producer
    --  Cesar Milan - Host
--  Best Female Presenter: Jayne Roberts for Slim N' Lift Comfort
    --  Thane Direct - Direct Marketer
    --  Jayne Roberts - Host
--  Best Male Presenter: Billy Mays and Anthony Sullivan for Omni Dual Saw
    --  OmniReliant - Direct Marketer (Paul Morrison, CEO)
    --  Sullivan Productions - Product Presenters
    --  Billy Mays and Anthony Sullivan - Hosts
--  Best DR Corporate Branding Production: Netflix "To the TV"
    --  EURO RSCG Edge - Agency
--  Best DR Radio Campaign: bareMinerals "Break Up"
    --  Bare Escentuals - Direct Marketer
    --  Marketing Architects - Agency
--  Best Integrated DR Campaign: Rob Nevins' Skinny Switch Secret
    --  Euro RSCG Edge - Agency
--  Best International DRTV Production: Total Vibes
    --  Thane Direct - Direct Marketer
--  Best Live Shopping On-Air Guest: Cesar Milan for Cesar Milan
    --  R2C Group - Marketer
    --  QVC - Shopping Channel
--  Best Long Form, Health & Beauty: Murad Acne Complex IV
    --  Murad, Inc.

Related Stories