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Wells Fargo Mobile Banking Earns "A" Grade From ABI Research
Friday, September 18, 2009 2:51 PM


(Source: Business Wire)trackingWells Fargo & Company's (NYSE: WFC) mobile banking service earned an "Exceptional -- A" ranking by ABI Research, a market intelligence company specializing in global connectivity and emerging technology, in its "Mobile Banking - U.S. Banks Report Card." ABI Research evaluated and graded mobile banking offerings from 29 U.S. banks in four categories ” reach, breadth of services offered, security, and discoverability of mobile banking services and consumer information.

"We're pleased to be recognized as a leader in mobile banking," said Secil Watson, senior vice president, Online Customer Experience Management, Money Movement Solutions and Retail Mobile Banking at Wells Fargo. "We created our mobile web site and text banking services more than two years ago with a focus on a clean and simple design to ensure easy account access for our customers. Our customers want to be in control of their money, and mobile banking is one more way we're offering anywhere, anytime access."

Customers can stay on top of their finances from their mobile devices whether they're shopping, grabbing a bite to eat or relaxing at home. Wells Fargo offers two easy, free* and secure ways to bank by mobile device:

Mobile Web Site: Customers who browse the web on their mobile phone can go to Wells Fargo's mobile web site at WF.com and sign on to their bank accounts to: review account balances, review account activity, transfer funds, pay bills and find the nearest ATM.

Text Message: Customers who send text messages on their phone can send a text message to the short code "93557" (for "WELLS" on traditional keypads) to automatically receive their balance within moments - without having to log in. Customers just type "bal" to review primary account balance, "bal all" to review all account balances or "act" to review recent account activity.

BlackBerry® smartphone and iPhone and iPod® touch users can download a WF.com icon for "one-click" access to Wells Fargo's mobile web site. WF.com is also available free* in Apple® App Store atwww.itunes.com/appstore/.

Wells Fargo Mobile transactions are covered by the same Online Security Guarantee as Wells Fargo Online Banking. In addition, the text banking service uses nicknames, instead of account numbers, and features no more information than what is listed on an ATM receipt.

About Wells Fargo Online & Mobile Banking

Wells Fargo is a leading provider of online and mobile financial services for individual consumers, small and middle market businesses and large corporations with a full range of banking, money movement, investing, asset management and other financial and risk management products. Wells Fargo launched its personal computer banking service in 1989 and was the first bank to offer Internet banking through wellsfargo.com in May 1995. SinceJanuary2009, Wells Fargo has been namedthe No. 1 Consumer Internet Bankin the United States by GlobalFinance magazine, ranked the No. 1 web site out of 68 leading U.S. corporations' websites for technology innovation by the Brookings Institution andwas awarded two Monarch Innovation Awards by Barlow Research foronline services for small business, including Foreign Exchange Online and My Spending Report with Budget Watch.

Wells Fargo was the first major financial services company to offer consumer and small business customers both mobile web site and text-based account access via mobile devices in October 2007. Wells Fargo became the first major U.S. financial services company to offer a mobile service for businesses with its CEO MobileSM service in May 2007.

About Wells Fargo & Company

Wells Fargo & Company is a diversified financial services company with $1.3 trillion in assets, providing banking, insurance, investments, mortgage and consumer finance through more than 10,000stores and 12,000 ATMs and the internet (wellsfargo.com) across North America and internationally.

*Mobile carrier's text messaging and web access charges may apply

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

A service of YellowBrix, Inc.



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