Sep. 21, 2009 (PR Newswire) --

LAS VEGAS, Sept. 21 /PRNewswire/ -- Allurent(TM), the market leader in powering superior online shopping experiences, today announced at the Shop.org Annual Summit that Charlotte Russe Holding, Inc., a specialty apparel and accessories retailer, has deployed an Allurent on Demand shopping experience application on Facebook Platform, combining the best of social marketing and online shopping. Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying merchant-controlled widgets to ecommerce and social networking sites.

Charlotte Russe shoppers are fashion and trend conscious and participate actively in social media, including Charlotte Russe's popular Facebook Page. Charlotte Russe already used Allurent on Demand to create differentiated, always up-to-date and engaging merchandising displays on their website, www.charlotterusse.com. They chose to bring the same Allurent-powered shopping experiences to their application on Facebook Platform for three key reasons.

Craig Gillan, Director of e-Commerce at Charlotte Russe, explains, "First, we've had success using Allurent on Demand on our main e-commerce site, so that influenced our decision. Second, what's unique is that we're bringing rich interactive shopping experiences directly to Facebook users. We're going to where our customers spend time and we're bringing them a fully merchandised and interactive shopping experience, rather than making them come to us. Lastly, this was an easy and quick extension of what we are already doing with Allurent on Demand. Even the AoD merchandising tool is the same, so our merchandising team now uses it to update the shopping experiences on both our main site and on Facebook. Extending our e-commerce to new distribution points with Allurent on Demand gives us more presence and reach with little added effort."

Graeme Grant, Chief Operating Officer of Allurent, adds, "Charlotte Russe has consistently differentiated its brand, online shopping experience and social media presence. Now, we're helping them bring those together into a unique social commerce solution. Consumers have proven that they prefer interactive and engaging online shopping - and that this preference translates directly into added revenue for retailers. Consumers are also increasingly demonstrating that they really want to spend their time online in social networking. So, now we have a solution that combines the best of both." Grant concludes, " The social commerce space will continue to evolve, as will Allurent on Demand, but we feel that this is the best approach for retailers looking to do social commerce today."

The Allurent on Demand platform is a high availability, fully scalable hosted service available for a monthly fee. For more information on AoD, please visit www.allurent.com/#solutions/aod.

About Allurent

Leading retailers like Borders, Charlotte Russe and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. The company's signature e-commerce capabilities are delivered through the Allurent on Demand Software as a Service platform, which includes a library of interactive merchandising widgets and a back-end merchandising tool. Using Allurent on Demand, retailers quickly and easily create, update and deploy interactive experiences throughout their e-commerce sites. The result is a superior shopping experience that leads to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.

About Charlotte Russe

Charlotte Russe, based in San Diego, California, is a mall-based specialty retailer of fashionable, value-priced apparel and accessories targeting young women in their teens and twenties. As of June 27, 2009, the Company operated 501 stores throughout 45 states and Puerto Rico. For more information about the Company, please visit www.charlotterusse.com.

Facebook(R) is a registered trademark of Facebook Inc.

SOURCE Allurent