Leading online merchants Zappos.com, Newegg and Columbia Sportswear ensure they deliver on that expectation by joining more than 12,000 online businesses in deploying advanced security solutions from VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world.

By adding VeriSign(R) EV SSL to their Web sites, online businesses are relying on a proven safeguard against phishing scams that lure unsuspecting consumers to sites designed to appear almost identical to genuine Web pages. Identity thieves use these fraudulent pages to capture credit card numbers, passwords and other valuable personal information.

"It is not enough to just provide your customers with great selection and outstanding customer service, which is why we also offer our customers a pleasant and secure online shopping experience that they can trust," said Saffet Ozdemir, Information Security Officer at Zappos.com. "Our customers' privacy and security are very important to us and part of the customer service experience; hence the reason we selected VeriSign EV SSL Certificates."

More than 65% of the browsers in the world can display the green EV SSL security address bar, including high security browsers such as the latest beta version of Internet Explorer 8 (IE8), Internet Explorer 7 (IE7), Firefox 3.0, Google Chrome, Safari 4 and Opera 9.X. When Internet users equipped with these browsers visit a site protected by EV SSL Certificates, the top of the browser lights up in green and displays the name of the company operating the Web site. This green glow offers immediate reassurance that they've reached a site whose authenticity has been verified by a certificate authority such as VeriSign, the world's leading SSL certificate authority.

VeriSign will be co-presenting with 1-800-flowers.com at Shop.org, 'How to Improve Sales by Maximizing Consumer Confidence' on Tuesday, September 22nd at 3:45 p.m. PDT. VeriSign will also be demonstrating the proven protection of its EV SSL Certificates in Booth 430 of the Exhibit Hall.

"VeriSign EV SSL assists online retailers by providing them with security and a globally recognized certificate that builds consumer confidence," said Tim Callan, vice president of product marketing at VeriSign.