Sep. 22, 2009 (PR Newswire) --

COLUMBIA, Md., Sept. 22 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB) announced today the introduction of the Arbitron Survey Analytics Program (ARB-ASAP), a Web-based radio management dashboard and strategic upgrade to mission-critical solutions that enhance utility and feature functionality for radio station general managers (GMs) and Program Directors (PDs). During the National Association of Broadcasters Radio Show in Philadelphia on September 23 - 25, 2009, Arbitron will provide training and real-time demonstrations of the new offerings in its Hospitality Suite 738 located in the Marriott Philadelphia Downtown.

"We believe that these upgrades will help ensure that we deliver the tools that GMs and PDs need to make the most informed decisions about their stations," said Alton Adams, Executive Vice President of Arbitron Inc.

ARB-ASAP

The ARB-ASAP puts multiple performance metrics at users' fingertips, allowing them to quickly access trends for station and cluster performance, competitor performance, and Arbitron sample performance. Arbitron designed ASAP with state-of-the art Web technology to help managers with multi-station portfolios aggregate data and track performance by all key metrics through a highly visual, user-friendly interface.

This value-added service will launch in October 2009 and will be provided to Arbitron eBook(SM) Clients at no additional cost.

In addition, Arbitron made key updates to PD Advantage((TM)) Web, TAPSCAN((TM)) and TAPSCAN Sales Management. The new upgrades are a part of an aggressive program to improve the performance and reliability of Arbitron's suite of software products.

PD Advantage Web 1.1

The new features in PD Advantage Web allow programmers to delve even deeper into Portable People Meter(TM) (PPM(TM)) data and understand the story behind listeners and their behavior. PDs will now be able to identify growth opportunities by identifying competitive stations where there are many heavy radio users, but many who spend little time with the target station. PD Advantage Web looks at radio usage and loyalty and helps users understand the monthly panelist composition

TAPSCAN Web 10.2.1

TAPSCAN Web, radio's premier Web-based media software, is now accessible on Mac and PC using the Firefox(TM) browser. This latest version is a feature-rich release that brings faster performance for those using lower bandwidth connections. Users can also open and save schedules as well as select station and geography selections with greater speed.