Sep. 23, 2009 (Business Wire) -- Jamba, Inc. (NASDAQ:JMBA) today announced another win in their brand expansion plans, as its wholly owned subsidiary, Jamba Juice Company, entered into an agreement with Costco Wholesale Corporation (“Costco”) (NASDAQ:COST) for an exclusive promotion of Jamba Juice Gift Cards. The two-card Jamba Juice gift pack, redeemable at participating Jamba Juice locations, will be available for purchase exclusively at approximately 120 Costco warehouses on the West Coast during the holiday season and will retail for $39.99, a savings of $10.00 off of the regular retail price.
"We are very excited to partner with Costco to bring enhanced value to our customers,” said Susan Shields, Vice President, Consumer Products and Licensing, Jamba Juice Company. “This gift card promotion will increase the awareness of the Jamba brand in the retail environment and will be synergistic with some of our new retail products launching in the fourth quarter of this year, including frozen novelties and a kid’s style blender.”
Jamba Juice gift cards are a great value and the perfect gift for friends, family members and colleagues. Consumers who purchase the cards can treat gift card recipients or themselves, to any item on the Jamba menu, including Jamba’s great tasting, made-to-order, fresh fruit smoothies and their new deliciously delightful, better-for-you food items.
“The promotion of Jamba gift cards with Costco is exciting news for us,” stated James D. White, President and Chief Executive Officer, Jamba, Inc. “This is a terrific offer that allows us to extend our brand reach to both new and existing customers at a time when many consumers are looking for ways to stretch their gift-giving dollars.”
The Jamba Juice gift cards are expected to showcase in special displays at approximately 120 West Coast Costco locations starting October 15, 2009. Each selling unit will contain two twenty-five dollar cards and retail for $39.99, a savings of twenty percent for consumers over the regular retail price. The gift cards can be redeemed at participating Jamba Juice locations.
Jamba announced their intent to expand the Jamba brand in January 2009 as part of their 2009 BLEND plan, the blueprint for the Company’s strategic priorities. The Company currently has signed license agreements with Nestlé, Think Wow Toys, Oregon Ice Cream, and The Inventure Group to produce Jamba-branded products for sale in retail outlets nation-wide and continues to explore a number of other opportunities to extend the Jamba brand.
About Jamba, Inc.
Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises Jamba Juice® stores.
