Sep. 24, 2009 (PR Newswire) --

MELVILLE, N.Y. Sept. 24 /PRNewswire-FirstCall/ -- A who's-who crowd of beauty editors, writers and bloggers gathered at New York City's Home Studios, to celebrate the milestone birthdays of Alba Botanica(R), Avalon Organics(R), JASON(R) and Zia(R) Natural Skincare -- the four premier personal care brands under the umbrella of natural industry giant The Hain Celestial Group, Inc. (Nasdaq: HAIN).

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"Hain Celestial's first natural personal care brand was JASON(R), now celebrating its 50th anniversary. Today, Hain Celestial is a leader in natural and organic personal care with Alba Botanica(R), Avalon Organics(R) and Zia(R) Natural Skincare -- a unique portfolio qualified to meet personal care needs of every age," said Irwin D. Simon, President and Chief Executive Officer of Hain Celestial.

"With an impressive 120 years of brand experience, the Hain Celestial Personal Care brands are distinguished in the industry with their safe, natural products that never compromise on efficacy or formula aesthetics," said Emma Froelich, Vice President, Marketing, Personal Care for Hain Celestial. "Our formulas offer advanced efficacy due to our superior, natural science. By investing in pure ingredient technology, we deliver better beauty results -- it's what our customers have come to expect from us."

The focus of the event was a dual-action beauty and diet care regime, based on pure ingredient technology and presented by Froelich and famed nutritionist and author, Keri Glassman, M.S., R.D., C.D.N. "My clients are more motivated to plan a healthy diet when they've learned how the food choices they make also affect the appearance of their skin and hair," said Glassman. "A combined diet and beauty care regime rich in antioxidants, Omega 3's, hydrating foods and fiber will raise the body's ability to fight the free radical damage, from the inside and out, resulting in a more youthful appearance."

The theme of pure ingredients extended to the carefully designed all-natural menu, which featured the same antioxidant rich ingredients recommended in the diet and featured in products such as Avalon Organics(R) Rosemary Volumizing Shampoo and Conditioner. From the mini bites of Artichoke Tempura to Rosemary Oil Short Bread, to the Acai Detox Body Crave Cocktail, editors experienced first-hand how delicious healthy food choices can be.

The event culminated with a three-foot cake, a themed tribute to the four birthday celebrations.