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Cynosure Receives Additional Regulatory Approvals for Flagship Products in Asia Pacific
Thursday, September 24, 2009 8:30 AM


Company Launches Smartlipo MPX Laser Lipolysis Workstation in Korea; Secures Market Approval for Affirm Skin Rejuvenation Technology in China

WESTFORD, Mass., Sept. 24 /PRNewswire-FirstCall/ -- Broadening the reach of two of its flagship aesthetic laser products into the Asia Pacific region, Cynosure, Inc. (NASDAQ: CYNO) today announced that it has received approval to market the Smartlipo MPX(TM) LaserBodySculpting(SM) Workstation in Korea and the Affirm(TM) Anti-Aging Workstation in the People's Republic of China. Smartlipo MPX is the world's signature brand for precision body contouring; Affirm provides a complete skin rejuvenation solution that targets all layers of photodamaged and aged skin.

"These approvals for Smartlipo MPX and Affirm further our initiative to expand in the Asia Pacific region as part of our international growth strategy," said Cynosure President and Chief Executive Officer Michael Davin. "We believe that the increasing economic prosperity of the middle class in these countries is creating a vibrant base of aesthetically conscious consumers and a corresponding demand from practitioners eager to be trained on new procedures and techniques. By having already established a direct sales presence in China and Korea, we believe we are well positioned to capitalize on opportunities through new product introductions in these dynamic markets."

Smartlipo MPX and Affirm are among Cynosure's most popular workstations. Smartlipo MPX liquefies fat and tightens skin through tissue coagulation. The novel Smartlipo MPX platform incorporates the company's exclusive MultiPlex(TM) technology. MultiPlex combines the benefits of the 1064-nm and 1320-nm wavelengths in a single laser output, creating a blended thermal and photomechanical effect. The Smartlipo MPX workstation can be configured with the company's SmartSense with ThermaGuide, an intelligent energy delivery system equipped with a thermal sensing cannula for controlling temperatures in the subcutaneous areas of the body. This technology allows the practitioner to set temperature thresholds to achieve targeted, controlled energy delivery for a safe and optimal clinical endpoint.

The non-invasive Affirm Anti-Aging Workstation offers the benefits of wrinkle reduction, pigmentation and redness reduction, age spot treatment and overall facial rejuvenation.




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