The CE4100 processor, formerly codenamed "Sodaville," is the first 45nm-manufactured consumer electronics (CE) SoC based on Intel architecture. It supports Internet and broadcast applications on one chip, and has the processing power and audio/video components necessary to run rich media applications such as 3-D graphics.

"Traditional broadcast networks are quickly shifting from a linear model to a multi-stream, Internet-optimized model to offer consumers digital entertainment that complements the TV such as social networking, 3-D gaming and streaming video," said Eric Kim, senior vice president and general manager, Intel Digital Home Group. "At the center of the TV evolution is the CE4100 media processor, a new architecture that meets the critical requirements for connected CE devices."

CE Industry Rallies Around Intel CE Media Processors

Joining Kim on stage during his keynote were executives from Adobe Systems, BBC (British Broadcast Company), CBS, Cisco and TransGaming. These and other companies are working with Intel to advance content, services and infrastructure for connected CE devices.

As TVs become more interactive, Adobe* Flash* is an important enabling technology to help content developers blend together video, 3-D animation and rich graphics. Intel is working with Adobe to port Adobe Flash Player 10 to the family of Intel CE media processors to optimize the playback of graphics and H.264 video to enable for the first time a wide array of Flash-based content on the television.

"The architecture of Intel media processors provides a powerful and innovative platform to showcase Flash-based applications in a vivid way," said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe.