Sep. 25, 2009 (Business Wire) -- White Sky Inc., formerly Guard ID Systems, Inc., today named former McAfee marketing executive Pankaj Srivastava to the post of senior vice president of marketing. In this role, Srivastava will drive product strategy and marketing initiatives to grow ID Vault adoption.
"Pankaj is a widely-respected marketing executive in the security marketplace because of his brilliant track record in driving revenues for consumer security offerings,” said David Watkins, chief executive officer of White Sky. “His expertise in developing world-class customer acquisition and retention programs will be extremely valuable as we take White Sky to the next level of growth.”
Srivastava brings to White Sky over 15 years experience in software, retail and ecommerce. He was vice president of customer acquisition and retention marketing at McAfee, Inc. where he helped grow the global consumer business to several hundred million dollars in sales in five years. Prior to McAfee, he was at BlueLight.com, where he led the development of a national customer loyalty program for Kmart and launched multiple consumer programs. Before that, he held senior management roles at several venture-backed companies where he helped build new businesses from the ground up.
Srivastava has a Bachelor of Science degree in Mechanical Engineering and holds an MBA.
“White Sky has experienced a growth rate faster than any other security software company I’ve witnessed,” according to Srivastava. “ID Vault is the most secure, easy-to-use solution on the market today for protecting consumers’ online identities while they bank and shop online.”
About White Sky, Inc.
White Sky, Inc., headquartered in San Mateo, CA, develops and markets ID Vault, the first Internet security software that prevents online identity theft and fraud with enterprise-level two-factor authentication in an easy-to-use consumer solution. Ideal for anyone who banks, shops and invests online, ID Vault is available for download from www.IDVault.com, and is priced at $49.95 for a full year of protection. Visit www.IDVault.com for more information.
ID Vault® is a registered trademark and ID Vault Secure View™ is a trademark of White Sky, Inc.
