(Source: Business Wire)

American small business owners tempered their economic outlook this
month, remaining cautious about perceived improvements in the economy.
After three consecutive months of gains, the latest Discover®
Small Business WatchSM
index fell to 87.7 in September, down 2.1 points from August.
"Although slightly lower this month, small business confidence has been
on a gradual climb since May, so this looks more like a pause than a
reversal," said Ryan Scully, director of Discover's business
credit card. "A lot of people are eager for a definitive signal that
the economy is on the mend, but America's small business owners aren't
sending that message yet."
When asked whether they agree or disagree that the recession is over for
their businesses, 69 percent of small business owners disagreed, only 13
percent agreed and another 18 percent couldn't be sure.
September Highlights:
50 percent of small business owners say they plan to decrease spending
on business development activities such as advertising, inventory and
capital expenditures, a jump from 43 percent in August. Similarly,
those who plan to increase spending fell to 25 percent from 27 percent
in August, and 22 percent are planning no changes.
53 percent of small business owners rate the economy as poor, up from
48 percent in August; 36 percent rate it as fair and 10 percent say it
is excellent or good.
46 percent of small business owners think the economy is getting
worse, up from 43 percent in August but still down considerably from
73 percent one year ago. This month 33 percent of owners say the
economy is getting better, down from 38 percent in August; 18 percent
say it's the same, up from 15 percent in August; and 3 percent aren't
sure.
46 percent of owners say they have experienced cash flow issues in the
past 90 days, down from 51 percent in August and 53 percent in July.
The perception of their own economic conditions remained relatively
flat: 29 percent of small business owners see economic conditions for
their businesses improving, down one percentage point from August,
while 45 percent see their own conditions getting worse, up one
percentage point over last month.