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VIPGift Becomes Incentium -- Reflecting Continuing Innovations
Monday, September 28, 2009 10:50 AM


(Source: Business Wire)trackingVIPGift announced today that it has changed its name to Incentium. The change recognizes the Company's evolution from an incentive fulfillment business to a full service incentives and loyalty solution Company with products ranging across many customer segments and needs.

"The rebranding of the Company to Incentium symbolizes the expansion of our solutions and capabilities. Recently, we have introduced a number of new products and new technologies," said Richard Char, Company CEO and President. "These new products and technologies were developed over the past year by Incentium -- building on insights gained from years of deep client relationships, the Company's broad range of prepaid reward choices, and world class fulfillment and customer services capabilities. During the same time, we have added a number of key personnel in technology, project management, sales and marketing. These investments have been enabled by the financial resources and counsel of our two top-tier private equity firms."

These two firms, Summit Partners and Bridgescale Partners, recapitalized the Company in October 2008, moving the Company's business model forward. Relative to 2008, Incentium has experienced more than 48 percent growth in transaction volume in the first half of 2009, adding 15 new Fortune 1000 companies to its existing client base of leading businesses.

"We have been greatly impressed working with VIPGift on our employee incentive programs for the last several years," said Ed Warhol, human resource manager at W.W. Grainger, Inc. (NYSE: GWW). "The results and customer service have been outstanding and we are looking forward to the continuing partnership and further innovation now that the Company has changed its name to Incentium." With 2008 sales of $6.9 billion, Grainger is a leading supplier of facilities maintenance products serving businesses and institutions domestically and internationally.

Incentium has recently introduced its second generation series of powerful enterprise-class software solutions. These solutions represent a significant upgrade in features and functionality, which were developed using the latest technologies. These software applications have been developed to substantially improve Incentium's front-end capabilities to manage customer and employee motivation to achieve sales goals, retention, and increase productivity.



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