(Source: Business Wire)

VIPGift announced today that it has changed its name to Incentium. The
change recognizes the Company's evolution from an incentive fulfillment
business to a full service incentives and loyalty solution Company with
products ranging across many customer segments and needs.
"The rebranding of the Company to Incentium symbolizes the expansion of
our solutions and capabilities. Recently, we have introduced a number of
new products and new technologies," said Richard Char, Company CEO and
President. "These new products and technologies were developed over the
past year by Incentium -- building on insights gained from years of deep
client relationships, the Company's broad range of prepaid reward
choices, and world class fulfillment and customer services capabilities.
During the same time, we have added a number of key personnel in
technology, project management, sales and marketing. These investments
have been enabled by the financial resources and counsel of our two
top-tier private equity firms."
These two firms, Summit Partners and Bridgescale Partners, recapitalized
the Company in October 2008, moving the Company's business model
forward. Relative to 2008, Incentium has experienced more than 48
percent growth in transaction volume in the first half of 2009, adding
15 new Fortune 1000 companies to its existing client base of leading
businesses.
"We have been greatly impressed working with VIPGift on our employee
incentive programs for the last several years," said Ed Warhol, human
resource manager at W.W. Grainger, Inc. (NYSE: GWW). "The results and
customer service have been outstanding and we are looking forward to the
continuing partnership and further innovation now that the Company has
changed its name to Incentium." With 2008 sales of $6.9 billion,
Grainger is a leading supplier of facilities maintenance products
serving businesses and institutions domestically and internationally.
Incentium has recently introduced its second generation series of
powerful enterprise-class software solutions. These solutions represent
a significant upgrade in features and functionality, which were
developed using the latest technologies. These software applications
have been developed to substantially improve Incentium's front-end
capabilities to manage customer and employee motivation to achieve sales
goals, retention, and increase productivity.