DALLAS, Sept. 29, 2009 (GLOBE NEWSWIRE) -- InvestorSoup.com announces an investment report featuring NeoMedia Technologies Inc. (OTCBB:NEOM). The report includes financial, comparative and investment analyses, and pertinent industry information you need to know to make an educated investment decision.

The investment report on NeoMedia Technologies Inc. (OTCBB:NEOM) should be of particular interest to other comparable technology companies, particularly the computer services industry: Hewlett-Packard Company (NYSE:HPQ), Computer Sciences Corp. (NYSE:CSC), L-1 Identity Solutions (NYSE:ID) and Axcess International (OTCBB:AXSI).

It is available at: http://www.investorsoup.com/lp/NEOM

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NeoMedia Technologies Inc. (NEOM) utilizes the mobile phone to leverage barcodes as a mechanism to link brands, advertisers, carriers, retailers and consumers using the mobile Internet. With the barcode ecosystem technology, NEOM transforms mobile phones with cameras into barcode scanners, which provide instant access to mobile Web content whenever a barcode is scanned. The Company provides the infrastructure to facilitate mobile barcode scanning and its associated commerce globally.

In the report, the analyst notes:

"NEOM's objective is to create an open and interoperable 2D bar-coding ecosystem, which will create lucrative and compelling opportunities for all participants, including brands, advertising agencies and mobile operators. By licensing its technology, NEOM aims to foster innovation and competition to create exciting new applications and services that will appeal to consumers. This activity will unlock the potential of mobile bar-coding to become an integral part of consumers' daily lives.

"Beginning in late 2008 and continuing in 2009, NEOM has taken aggressive steps to control its costs. These efforts have resulted in reduced operating losses at $1.5 million in the three months ended June 30, 2009, as compared to a loss of $2.8 million in the three months ended June 30, 2008, and reduced operating losses to $3.1 million in the six months ended June 30, 2009, as compared to a loss of $5.2 million for the six months ended June 30, 2008.

To read the entire report visit: http://www.investorsoup.com/lp/NEOM

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