(Source: MARKETWIRE)

ClairMail, Inc., the leader in mobile banking and payment solutions,
today announced Version 4 of its industry leading mobile banking
platform. The new platform includes cutting-edge technology designed
to help financial institutions realize the strategic potential of
mobile banking. This new release of the product delivers game
changing capabilities in the three most critical areas of mobile
banking solutions, the ability to use mobile to drive to 100%
coverage of the bank's customers, the ability to proactively deliver
personalized content to deepen customer engagement, and the need for
a simple, yet powerful, converged customer experience to deliver
comprehensive services and technology through a unified and
streamlined customer interface.
ClairMail's best-of-breed solution accomplishes this by introducing:
-- Smart Client Technology Application: Combines the benefits of all
three modes of mobile banking -- mobile web, client application and
multi-level alerting -- into one streamlined interface, delivering a
more user-friendly and enhanced customer experience;
-- Premier Content for Personalized Mobile Conversations: Contextual
alerting capabilities that enable bank customers to conduct
transactions, and respond to or resolve account activity within the
mobile channel to optimize customer service while minimizing the cost
of servicing;
-- Multi-Channel Enrollment and International Capabilities: Makes it
easier for all customers, not just online banking customers, to enroll
in mobile banking -- ensuring 100 percent user adoption.
Unique Smart Client Innovation Eliminates Triple-Play Confusion
ClairMail's Smart Client application represents the future of mobile
banking. By combining the benefits of mobile Web, client applications
and multi-level alerting into one interface, ClairMail's innovative
Smart Client offers users a more integrated and streamlined mobile
banking experience, thereby increasing usability and adoption. The
convergence of the "triple-play" means that customers will no longer
have to awkwardly jump between modes of messaging, mobile Web or
client applications to conduct mobile banking activity. With
ClairMail, users can receive an actionable alert and instantly
respond and resolve it without ever leaving the rich interface of the
smart client application.
For banks, the offering significantly decreases cost of ownership by
providing a "thin-client" console for mobile web content with minimal
download requirements for the user and easy application updates for
the bank.