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ClairMail Extends Mobile Banking Industry Leadership With New Platform Built to Drive 100 Percent User Adoption and Deliver 1-to-1, Mobile "Conversations"
Tuesday, September 29, 2009 10:51 AM


(Source: MARKETWIRE)trackingClairMail, Inc., the leader in mobile banking and payment solutions, today announced Version 4 of its industry leading mobile banking platform. The new platform includes cutting-edge technology designed to help financial institutions realize the strategic potential of mobile banking. This new release of the product delivers game changing capabilities in the three most critical areas of mobile banking solutions, the ability to use mobile to drive to 100% coverage of the bank's customers, the ability to proactively deliver personalized content to deepen customer engagement, and the need for a simple, yet powerful, converged customer experience to deliver comprehensive services and technology through a unified and streamlined customer interface.

ClairMail's best-of-breed solution accomplishes this by introducing:

-- Smart Client Technology Application: Combines the benefits of all three modes of mobile banking -- mobile web, client application and multi-level alerting -- into one streamlined interface, delivering a more user-friendly and enhanced customer experience;

-- Premier Content for Personalized Mobile Conversations: Contextual alerting capabilities that enable bank customers to conduct transactions, and respond to or resolve account activity within the mobile channel to optimize customer service while minimizing the cost of servicing;

-- Multi-Channel Enrollment and International Capabilities: Makes it easier for all customers, not just online banking customers, to enroll in mobile banking -- ensuring 100 percent user adoption.

Unique Smart Client Innovation Eliminates Triple-Play Confusion

ClairMail's Smart Client application represents the future of mobile banking. By combining the benefits of mobile Web, client applications and multi-level alerting into one interface, ClairMail's innovative Smart Client offers users a more integrated and streamlined mobile banking experience, thereby increasing usability and adoption. The convergence of the "triple-play" means that customers will no longer have to awkwardly jump between modes of messaging, mobile Web or client applications to conduct mobile banking activity. With ClairMail, users can receive an actionable alert and instantly respond and resolve it without ever leaving the rich interface of the smart client application.

For banks, the offering significantly decreases cost of ownership by providing a "thin-client" console for mobile web content with minimal download requirements for the user and easy application updates for the bank.



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