TORONTO, ONTARIO and NEW YORK, NEW YORK, Sep. 29, 2009 (Marketwire) --

TORONTO, ONTARIO and NEW YORK, NEW YORK -- (Marketwire) -- 09/29/09 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT) and its wholly owned subsidiary, Itibiti Systems Inc., ("Itibiti Systems") - creators of the revolutionary, private-label social media & communications desktop application, itiBiti - today announced a strategic partnership with New York based Hitviews.

Revolutionizing the way brands use online video, Hitviews is a one-stop shop for connecting clients with the world's most popular online video creators/personalities, ("WebStars") including Caitlin Hill, Kevin Nalty and Michael Buckley. The first company to recognize the power of these online WebStars to generate positive business results for brands, Hitviews helps integrate marketing messages and custom creative into the short video programming they produce daily. Viewed by millions of loyal, established followers across the web, Hitviews Top 25 WebStars have garnered over 1 billion views and 3.2 million registered subscribers since bursting onto the scene over the last three years.

For brands and consumers alike, the leading edge partnership now connects the most vibrant areas of opportunity in the digital space - the desktop, mobile, and user-generated online video. The companies' shared vision will focus on the mutual development of revenue generating opportunities, offering clients an enhanced range of campaign possibilities, featuring customized WebStar messaging, video creative and platform delivery options.

"Our goal is to give our brands the widest exposure possible through the power of our WebStars," said Walter Sabo, CEO HitViews. "Our advisors, including Kevin Shea and movie producer Bob Weinstein know that stars motivate audiences to sample new products and ideas. Now, with ItiBiti, we have the unlimited ability to take these brands to new places. "

For itiBiti brand clients globally, this premium access to Hitviews Entertainment Videos signals an unparalleled opportunity to bring exclusive, next-generation marketing strategies to life. On both the desktop and on itiBiti Mobile, consumers can be engaged and entertained by this powerful new video genre.

"itiBiti continues to prove itself a truly unique, leading edge program for global brands," said David Lucatch, CEO Intertainment Media Inc. "Now more than ever, marketers can go beyond the established notion of web presence to enhance consumer engagement. This exciting agreement with Hitviews provides direct access to a proven range of creative leaders, custom content and robust business opportunities."

Acclaimed by Microsoft Corp., as "the next generation of integrated social media applications", itiBiti is poised to redefine the way brands and consumers live in the desktop and mobile space.