(Source: Business Wire)Positive Energy, the energy efficiency software company, today announced that the company has rebranded itself as OPOWER (www.opower.com). The company also announced that four new utilities, including Dominion (NYSE: D), Xcel Energy (NYSE: XEL), Seattle City Light and Commonwealth Edison, have selected OPOWER to provide residential customers with comparative Home Energy Reports that provide information empowering customers to save money by reducing excess energy usage in their homes.

In a separate announcement, OPOWER announced the latest evaluation of the energy savings delivered through its Home Energy Reporting system. Based on a 16-month evaluation of its longest running program, independent analysis verifies that Home Energy Reporting delivered an increased impact year over year, reaching up to 3.5 percent demand reduction across targeted households. (Please see "OPOWER Announces Record-Breaking Energy Efficiency Savings at Longest Running Utility Program").

With the addition of the latest contracts, OPOWER now has more than 20 utility customers, including six of the ten largest utilities in the United States. The electric and gas utilities will be using its Home Energy Reporting platform, which includes printed reports, as well as an online energy management portal and customer service tools, to significantly improve the effectiveness of their energy efficiency portfolios by helping millions of households save on energy consumption.

Motivating Sustainable Energy Savings through Simple Customer Actions

The OPOWER Home Energy Reporting platform uses advanced analytics to evaluate individual customer's energy usage patterns, combined with behavioral science techniques proven to motivate action. The highly targeted paper reports are sent to hundreds of thousands of utility customers in the mail” the channel that engages the broadest population”providing a detailed analysis of individual monthly energy usage patterns as compared to similar households within the same geographic location.

The reports provide pragmatic energy reduction tips for each customer based on their specific household characteristics and demographic information, including factors such as whether a home is heated by electricity or other fuels, or whether the resident is a likely renter or owner. The tips and recommendations focus on cost-effective and simple steps customers can take to reduce their energy costs.

"We're excited to unveil the OPOWER brand and to announce that four more of the leading utilities in the U.S. will be using our customer engagement platform to deliver large scale energy savings," said Dan Yates, CEO and founder of OPOWER. "OPOWER's approach to energy efficiency has proven time and again in deployments all across the country to motivate and sustain significant reductions in energy consumption on an unprecedented scale. We look forward to working with many more utilities in the months to come to help them achieve their increasingly ambitious energy efficiency goals, as well as helping those who have made a recent investment in smart meters to deliver the value of efficiency directly to their customers."

About OPOWER

OPOWER is an energy efficiency software company that helps utilities meet their efficiency goals through effective customer engagement. Using cutting edge behavioral science and patent-pending data analytics, the OPOWER platform enables utilities to connect with their customers in a highly targeted fashion, motivating reductions in energy use. Six of the ten largest utilities in the United States use OPOWER to significantly improve the effectiveness of their energy efficiency portfolios. For utilities with Advanced Metering Infrastructure (AMI), the OPOWER platform represents a cost-effective way to convert hourly data into measureable peak and overall savings, delivering the value of the Smart Grid directly to their customers. Founded in 2007 and privately held, OPOWER is headquartered in Arlington, VA. For more information, please visit www.opower.com.

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