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AsiaInfo Enters into Stock Purchase Agreement with Call Center International Limited
Friday, October 02, 2009 8:00 AM


-- Partnership gives AsiaInfo an established, leading outbound call service to obtain high-quality, first-hand feedback from subscribers-- Leverages AsiaInfo's leading market share in business intelligence installations and reputable consulting team to pr

SmartCall is a Cayman Islands registered company which, through its subsidiaries in China, provides outbound call services on behalf of telecommunications operators in China. SmartCall aims to obtain high-quality, real-time subscriber feedback and help carriers successfully promote and sell products and services.

Under the terms of the Purchase Agreement, Bonson acquired a 60% ownership stake in SmartCall for an aggregate consideration of up to $2.21 million; the payment is subject to the achievement of certain business goals by SmartCall.

"As competition among carriers intensifies, they are increasingly seeking new ways to proactively reach out to their customer base to obtain first-hand feedback, understand customers' needs and promote new products and services," said Mr. Steve Zhang, AsiaInfo's president and chief executive officer. "Utilizing SmartCall's first-class outbound call service will expand our existing data collection, data analysis and target marketing consultation services, and provide us with the resources and expertise to fully execute end-to-end target marketing campaigns. In addition to gaining the expertise and physical platform to assist China Mobile in executing their sales and marketing strategy, this acquisition highlights our ability to leverage relationships with existing customers in order to rollout new, innovative solutions to China's rapidly evolving telecom industry."

AsiaInfo began deploying Business Intelligence ("BI") solutions for China Mobile in early 2000. Seizing opportunities sparked by the industry's restructuring in 2008, AsiaInfo has evolved to offer new innovative solutions such as reassigning its engineers to work onsite for operators such as China Mobile to analyze data collected by its BI solutions and design targeted sales and marketing campaigns.

Mr.




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