Oct. 5, 2009 (PR Newswire) -- STRATHAM, N.H., Oct. 5 /PRNewswire/ -- Timberland PRO, a leader in developing quality footwear for the working professional, is building on its heritage of keeping workers on their feet and performing well on the job, now more important than ever in the current economic environment. Today, Timberland PRO launched a new program and Web site, "Stay On Your Feet," (www.stayonyourfeet.com), which will equip workers with vital tools for the job. Visitors to the site will have an opportunity to learn more about the Timberland PRO® Endurance workboot, engineered using an innovative anti-fatigue technology to provide long-lasting comfort to those who spend prolonged periods of time on their feet. The site will also allow visitors to search for sector-specific jobs in their area and tell their story for a chance to win a pair of Timberland PRO® Endurance workboots. Timberland PRO will also support the effort via social media channels, such as Twitter (@TimberlandPro), Facebook and YouTube, as well as through local market radio promotions and a TV campaign.

Specific features of the site include:

    --  "Toughest Man" Contest - Visitors can enter to win a pair of Timberland
PRO® Endurance workboots (valued at $140) by telling Timberland PRO
about their toughest day on the job. A weekly winner will be selected
from the entries received based on the uniqueness of the story and how
well it reflects the theme. At the end of the contest, a grand prize
winner from the weekly winners selected by Timberland PRO will receive a
$1,000 American Express gift card and a pair of Timberland PRO®
Endurance workboots for themselves and four friends.