Oct. 5, 2009 (PR Newswire) --

MELVILLE, N.Y., Oct. 5 /PRNewswire-FirstCall/ -- Beginning in January 2010, Earth's Best(®) (www.earthsbest.com), the first and only full line of organic baby food, toddler food and infant formula and a brand of The Hain Celestial Group, Inc. (Nasdaq: HAIN), will begin a year-long celebration of its 25-year heritage of nurturing babies the purest way. Based on a desire to keep potentially harmful pesticides out of the earth and children's food supply, Earth's Best was founded in 1985 and has grown to be a leader and innovator in children's products, making it the gold standard for parents and caregivers who seek products that are better for their children and for the environment. The line has expanded to also include infant formula, TenderCare(®) Chlorine-Free Diapers and Wipes and baby body care products made with organic ingredients.

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"Hain Celestial has never lost sight of the original reasons why Earth's Best was created, helping parents nurture their children with the purest choices for their nutrition and well being," said Irwin D. Simon, President and Chief Executive Officer of Hain Celestial. "We are proud to have expanded the line to include so many healthful options for parents of infants and toddlers, both in food and personal care products, providing them with better-for-you quality products to choose from for the past 25 years."

Raising Generation Pure

Saluting its heritage and planning for an even brighter future, Earth's Best is looking forward to raising a whole new generation of healthy babies and is currently hosting a contest to find the 25 Faces of Generation Pure. 25 winners will be announced in January 2010 and featured on www.earthsbest.com and www.YouTube.com to kick-off the 25th Birthday celebrations.

"For 25 years Earth's Best has been committed to nurturing children with the healthiest ingredients and products. The "Faces of Generation Pure" campaign is a tribute to the millions of babies who grew up on Earth's Best over the past 25 years and a celebration of a new, future generation of healthy babies to come," said Kimberley Bremer, Senior Director of Infant Feeding at Hain Celestial.

History of Excellence

In 2000, Hain Celestial brought Earth's Best into its portfolio of organic and natural foods. Hain expanded Earth's Best with foods for toddlers with its Tots and Kidz lines and a full line of Sesame Street breakfasts, snacks and meals including frozen foods.