TORONTO, ONTARIO AND NEW YORK, NEW YORK, Oct. 5, 2009 (Marketwire) --
TORONTO, ONTARIO AND NEW YORK, NEW YORK -- (Marketwire) -- 10/05/09 -- David Lucatch, President and Chief Executive Officer (CEO) of Intertainment Media Inc., ("Intertainment" or the "Company") (TSX VENTURE: INT), together with the Board of Directors, is pleased to announce the appointment of Mr. Brad Parry as Chief Marketing Officer.
With over 20 years of progressive, executive experience at global brands including MacLaren McCann, BBDO and most recently, CanWest Media as VP Marketing & Strategy, Parry brings a wide range of expertise in digital and traditional media.
In his new role, Parry will be responsible for all marketing, sales and communications strategies across the business, focusing on comprehensive growth of the strong roster of leading North American and international brands represented by Intertainment Media Inc., and its wholly owned subsidiary, ItiBiti Systems Inc.
"We are delighted to welcome Brad, and take this important next step in executing our overall business strategy," said Lucatch. "With a unique mix of agency and broadcast marketing expertise, Brad's skills and leadership will significantly enhance our results-driven focus on increasing revenues, high-profile programs and the value proposition behind the Intertainment Media and itiBiti brands.
A Rich Media Applications leader, Intertainment Media Inc. delivers next-generation technology and marketing solutions, enabling clients to power enhanced branding, loyalty and consumer engagement initiatives. With the private-label itiBiti revenue-generating platform, major brand partners can now go beyond the notion of increasing web presence, integrating consumers and fans, or "clusters", into an engaging, desktop-based social media, communications and entertainment environment.
Free for consumers to download and use, itiBiti and soon, itiBiti Mobile feature exclusive, no-cost voice and text communication, custom content, feeds, premium access to contests, promotions and the power of Microsoft Live Services built right in. Acclaimed by Microsoft Corp., as "the next generation of integrated social media applications", itiBiti is poised to redefine the way brands and consumers can connect in the digital space.
The Company on October 2, 2009, subject to board and regulatory approval has authorized the issuance of 1,856,000 common share options at a price of $0.139 per common share representing a discount of 25% to the close of market on October 2, 2009, expiring October 1, 2011. Of the total issuance, 950,000 common share options were granted to insiders of the Company.
Itibiti Systems Inc.
