OREM, UT, Oct. 5, 2009 (Marketwire) --
OREM, UT -- (Marketwire) -- 10/05/09 -- Adobe MAX 2009 Booth #449 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the public beta of the Omniture Developer Sandbox, part of the Omniture Genesis open integration platform, to simplify and accelerate development of digital marketing applications integrated with the Omniture Online Marketing Suite.
The Developer Sandbox is an Omniture SiteCatalyst development environment with a set of test data and the ability to upload custom data. The sandbox simplifies the development of custom applications and integrations using Omniture data. Developers can utilize a full set of previously announced integration APIs that provide bi-directional data exchange and administration between developer applications and Omniture products.
Developers within Omniture's partner and customer community are already seeing success innovating with these APIs. As an example, Ariba, a leading provider of spend management solutions, integrated the Genesis Data Insertion API with open APIs from Twitter and Longtail Video to measure social media traffic.
"Innovating on the Omniture Genesis platform has enabled Ariba to develop integrations that are the most meaningful to our business so we can turn analysis into action," said Rudi Shumpert, Web Developer at Ariba. "By integrating with Genesis APIs, we better understand where conversations about our brand are happening on the Web and can respond accordingly to boost loyalty and engagement."
"Customers rely on the data Omniture measures to develop digital marketing strategies for every aspect of their business," said John Mellor, executive vice president of business development and corporate strategy at Omniture. "Because of the Omniture Developer Sandbox, our community, including interactive agencies, professional services partners, and software developers, can more effectively leverage the 1 trillion transactions we capture for clients each quarter to create innovative solutions for customers."
The Developer Sandbox is now available as a public beta. Developers interested in using the sandbox can request access by visiting http://developer.omniture.com. For more information about Ariba's use of Genesis APIs, please visit Omniture's success story page.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.
