Oct. 5, 2009 (Business Wire) -- Home Diagnostics, Inc. (NASDAQ:HDIX), a leading manufacturer and marketer of diabetes testing supplies, today announced that TRUE2go™, the world’s smallest blood glucose meter, is now available in a rainbow of new colors. With TRUE2go in Radiant Red, Mystic Purple, Phantom Black and Blue Energy, users now can match their blood glucose meter to their unique personality and style.
TRUE2go in colors delivers the same state-of-the-art technology, affordability, size and convenience that users have come to expect while allowing people with diabetes to personalize their meter with a choice of four colors. The new TRUE2go in colors will be available in most retail locations at the same low price of $9.99 and use the company’s TRUEtest™ strips, which can save people with diabetes an average of $400* per year on diabetes testing supplies.
“At Home Diagnostics, were are committed to developing affordable, high-quality testing supplies that are designed to fit the diverse needs of people with diabetes and make it easy for them to test accurately and quickly at home or on-the-go,” said Joe Capper, president and CEO of Home Diagnostics. “In the same way that consumers look for ways to customize cell phones and other devices they use every day, our users have requested blood glucose meters that allow them to show their personalities. TRUE2go in colors offers our customers a greater selection of reliable, reasonably-priced meters that also add a new element of self-expression to the routine task of testing their blood glucose levels.”
TRUE2go in colors will be available at retailers throughout the country starting this month.
*Data on file with Home Diagnostics, Inc.
About TRUE2go
About the size of a quarter and small enough to fit in a pocket or purse, TRUE2go attaches to the top of a vial of test strips and offers patients the convenience of on-the-go testing to help them better manage their diabetes. TRUE2go also features no-coding technology and a small sample size that make it more convenient for diabetics to test their blood glucose levels more often, allowing for greater control of their diabetes.
The meter is compatible with Home Diagnostics’ TRUEtest™ test strips featuring the company’s patent-pending, state-of-the-art GoldSensor™ laser accuracy and TRUEfill™ beveled tip. These advanced features ensure highly accurate test results and first test success by allowing for greater sampling precision and accuracy.
To provide affordable diabetes care products without sacrificing quality, retailers including CVS, Rite Aid and Walgreens partner with Home Diagnostics for store branded diabetes testing supplies. Home Diagnostics products are covered by Medicare, Medicaid and most third-party insurance providers.
About Home Diagnostics, Inc.
Based in Fort Lauderdale, Florida, Home Diagnostics, Inc.
