Oct. 6, 2009 (Business Wire) -- CDC Software Corporation (NASDAQ: CDCS), a global provider of enterprise software applications and services today announced Ahlsell, one of Europe’s leading wholesalers of plumbing, heating and electrical products, is implementing Pivotal CRM 6.0 at its more than 250 offices in Sweden, Norway, Finland and Denmark to streamline access to client information and create a single view of client activities.
More than 3,500 Ahlsell employees from their marketing, sales, customer service and purchasing departments are expected to be using Pivotal CRM after implementation, which is scheduled to be completed by the end of this year. Once fully implemented, Pivotal CRM is expected to enable Ahlsell workers to track approximately 75,000 contracts and 130,000 quotes for its 380,000 customers on an annual basis. Pivotal CRM will also be used as an “early warning” system that will alert a sales person when customers are buying less than what they normally purchased during previous periods.
Founded in 1877, Ahlsell has annual revenue of approximately (U.S.)$3.7 billion (2,5 billion Euros) and about 5,300 employees. The company is a wholesaler for the building professional and do-it-yourself markets, as well as other industries, and operates primarily in the Nordic region at more than 250 locations.
A customer of CDC Supply Chain solutions for more than 20 years, Ahlsell selected Pivotal CRM 6.0 because of the strong, long-term relationship with CDC Software and CDC Software’s innovative use of Microsoft.NET technology in the system’s platform. Pivotal CRM will integrate with seven other business systems at Ahlsell, including CDC Supply Chain’s order management system. This integration is expected to enable users to achieve a 360-degree view of their customers and help uncover new opportunities and deliver enhanced-targeted service.
“Pivotal CRM 6.0 provides us with an innovative platform that will give us a total view of customer information,” said Jonny Eriksson, manager, Business Processes, Ahlsell. “With this improved access to customer information, we can analyze customers’ buying behaviors and other key performance indicators which we expect will enable us to enhance customer service even further and provide better direction to our sales force. We also especially liked Pivotal CRM’s advanced integration capabilities with our other systems, as well as the Microsoft.NET-based architecture which provides very tight integration with Microsoft Office, Visual Studio and SharePoint.”
“We are very pleased that Ahlsell, our long-term and valued customer, selected Pivotal 6.0,” said Niklas Rönnbäck, senior vice president of CDC Software.
