Oct. 6, 2009 (Business Wire) -- Great Wolf Resorts, Inc.® (NASDAQ: WOLF) and Nestlé® TOLL HOUSE® today announced an agreement to provide North America’s largest family of indoor waterparks with an “Official Chocolate Chip Cookie” at ten participating Great Wolf Lodge® properties around the country and Blue Harbor Resort™ in Sheboygan, Wis.
“There’s nothing better than enjoying a warm chocolate chip cookie with a glass of milk, talking to your kids about their day,” said Marion Edwards, Corporate Director of Food & Beverage Experience and Concept Development for Great Wolf Resorts. “Through Great Wolf’s alignment with Nestlé Toll House, we’re bringing this family experience to life at several touchpoints at our resorts.”
Nestlé Toll House cookies will be available at the on-property restaurants including Camp Critter Bar & Grill and On The Rocks Bar & Grill and at Bear Paw Sweets & Eats (a confectionary shop). Additionally, Nestlé Toll House cookies will be available to guests through Wiley’s Sleepytime Snack, a “cookies and milk” room delivery and turn down service (where available). Nestlé Toll House cookies will also be included on the menus of the Great Wolf Lodge conference centers.
“Baking Nestlé Toll House chocolate chip cookies for your children has always been a sign of love from Mom,” said Phil Dewester, marketing manager for Nestlé Toll House. “It’s only fitting that a family vacation at Great Wolf Lodge now will include enjoying America’s favorite cookie.”
In addition to inclusion on the resort menus, Nestlé Toll House recipe books will be available for guests during the holiday season, and Nestlé will be featured on Great Wolf Resorts’ in-room television channel as well as in guest newsletters. The partnership allows for the development of additional marketing and promotional programs between the two companies.
Other well-known brand products available at Great Wolf Resorts include Dunkin’ Donuts, Splashers, Enterprise Rent-A-Car, Starbucks, Pizza Hut, Pepsi, Aquafina, Little Tikes, Nestlé USA’s Edy’s, Dreyers, and Toll House brands, and National Geographic Entertainment.
Information on Great Wolf Resorts’ properties may be found online at www.greatwolf.com.
About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® and Blue Harbor Resort™ brands.