Oct. 7, 2009 (Business Wire) -- Burger King Corp. (NYSE:BKC) today strengthened the company’s broad-based commitment to global restaurant growth and the continued delivery of a quality food experience that rivals casual dining at the official grand reopening of its new 20/20 restaurant design at Schiphol Airport in Amsterdam. BKC Chairman and CEO John Chidsey announced a number of aggressive brand initiatives that will continue to propel the brand’s business forward. He was joined at the event by the company’s new President of Europe, Middle East and Africa (EMEA), Kevin Higgins.

“As we continue to grow and strengthen the brand worldwide, this new restaurant design exemplifies our vision for the brand’s future and reinforces our goal of delivering superior products and positive guest experiences,” Chidsey said. “BURGER KING® has long been a destination for flame-broiled burgers, and the 20/20 design takes this distinction a step further by creating an exceptional and memorable dining environment that builds on our signature assets.”

Chidsey and his management team used the occasion to discuss progress on the development of 20/20 restaurants as well as a number of top tier global brand initiatives, such as its comprehensive value offerings, new premium menu items and its new innovative and complementary restaurant concept, the WHOPPER™ Bar. Each of these initiatives reinforces the company’s dedication to quality, value and superiority, and an overall emphasis on bringing guests an experience that contends with casual dining.

Redesign Brings 20/20 to Life at Schiphol Airport

The highest grossing BURGER KING® restaurant in the world, located in Amsterdam’s Schiphol Airport, is one of the most recent restaurants to undergo the 20/20 design transformation. Centered in a thriving international hub, this location generates more than $12.5 million in annual sales. The renovated restaurant epitomizes the new design with a contemporary industrial palette of metallic and black accents, complemented by finishes that resemble brick and concrete.

In its first month of operation, the redesigned BURGER KING® restaurant in Schiphol realized record sales, which is a testament to the business-driving power of the 20/20 design strategy. In addition to boosting sales, the break-through design gives guests a more valuable restaurant experience through décor elements that encourage intimate and engaging dining.

“There is strong momentum in our development initiatives worldwide, and it’s certainly an exciting time to become part of the BURGER KING® family,” Higgins said.